The event consisted of the following speakers and covered the followingtopics.

Introduction from the event Chair Lady
Susan Black, Susan Black Associates

Analyze the Advancing Social Media Landscape - Stay Ahead of Key Developments in e-Communications, Social Media and CustomerBehavior
Porter Gale, VP Marketing, Virgin America
Virginia Suliman, VP Websites, Hilton Worldwide
Ted Souder, Head of Travel, Central, Google
Jeremy Jameson, Senior travel industry strategist and independentconsultant

Social Media Strategy - Set the Right Vision, KPIs and Strategy for Your Business - and Make it Happen
Del Ross, VP Sales & Marketing, InterContinental Hotel Group
Flo Lugli, EVP Marketing, Wyndham Worldwide

rManage the Strategic Importance of Social Media to YourBusiness
Josh Steinitz, CEO, NileGuide & Nicole Leer, Marketing Manager, NileGuide

LeaHow to Manage Your Brand Reputation Online
John T. Peters, President & CEO, Tripology
Geoff Donaker, COO, Yelp
James Zito, Director of Interactive Marketing, Morgans Hotel Group
April Robb, Social Media Program Manager, TripAdvisor

Effectively Use Social Media Tools to Boost Customer Engagement& Loyalty
Anil Aggarwal, Chariman & CEO, Milestone Inteet Marketing Inc
Linda Palermo, Chief Revenue Officer, Joie de Vivre
Will Aldrich, VP of Product, TripIt
Anthony Rawlins, MD, Digital Visitor

Introduction from Susan Black
Best Practices to get the Highest ROI on Your Social MediaInitiatives
Brian Boland, Manager, Direct Response Solutions, Facebook
Brandie Feuer, Director of Marketing, Tropicana Las Vegas
Fiona Ashley, Director of Marketing, Travelmuse
Henry Harteveldt, Vice President & Principal Analyst, Airline &Travel Research Forrester Research (Moderated By)

Twitter and the Rise of Micro-blogging - What Are the Implicationsfor your Travel Business?
Michael Perhaes, Ass. VP Marketing, MGM Grand
Tom Romary, CEO, Yapta.com

Social Media Metrics & Meaning - Are you Tracking andInterpreting Your Social Media Initiatives Effectively?
Sam Fulton, VP Retail, Orbitz Worldwide
David Doucette, Executive Director, Inteet Marketing, Fairmont RafflesHotels Inteational

At What Point in the Purchasing Cycle and to What Extent areTravelers Influenced by Social Media? - Get the Facts
Jennifer Davies, Director, Content, Expedia
Rick Seaney, CEO, FareCompare

Social Media Content and SEO - Get the Right Content to Suit YourBrand & Drive Quality Traffic to Your Site
Mark Guerette, Director of e-Commerce, Alaska Airlines
Michael B. Slone, Director Interactive Marketing, Vail Resorts

The Future of Search and the Social Web - Adding the EmotionalSentiment into Travel Search
Yen Lee, CEO, UpTake

Manage Social Networks to Gain Employee Commpany Buy-in and Build aPositive Company Culture
Claire Elias, Director of eCommerce & Marketing, STA Travel

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