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Gregg Truman, VP Marketing, South African Airways talks about how to Analyze Key New Trends in US Travel Consumer Behavior - Online Marketing Strategies USA 2010 -

Price: € 95.00

The downturn has had a considerable impact not only on revenues but on the behavior of travel consumers. This shift in consumer behavior is also being strongly influenced by new technological developments - altering customer expectations of your brand forever.

What are you doing to ensure you are targeting consumers in the most effective way with the product they want? Get key insight on US travel consumer trends including trends in:-
Package holidays
Short stays
Frequency of travel
Comparison sites, OTA's, social media tools - Where do consumers look for a bargain?
Mobile technology - how ready are US consumers for mobile and how do they wish to interact?

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