It seems no website can be deemed successful unless you have all the latest content and up-to-the-minutes features. However, in a time when less is more, what content can you do without?
• Are you wasting valuable resources on features that aren't being used?
• What content leads to conversion?
• Understand what content you need to make your presence on the web more meaningful
• Inspirational content - can you measure the power of a photo or video?
• Find the optimal balance between rich content and site loading time - now an important factor in Google search rankings
• User-generated content - Do you need to incorporate user reviews from 3rd party sites to gain credibility?
• Learn how to integrate and leverage local content about the destination to improve SEO, convert traffic and ultimately increase revenues
• Geo-Content - how can advances in online mapping techniques based around the destination drive quality traffic to your site and boost conversions?
• Converting lookers to bookers - Analyze and identify the top converting web content