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:Audio / video conference footage
:Conference slides
:Market reports
:Networking tool
:Research and Features
:Talks

Shashank Nigam, CEO, Simpliflying talks about how to "Optimize Your Online Content for Maximum Conversion" at the Online Marketing Strategies USA 2010 -

Price: € 95.00

It seems no website can be deemed successful unless you have all the latest content and up-to-the-minutes features. However, in a time when less is more, what content can you do without? Are you wasting valuable resources on features that aren't being used? What content leads to conversion?
Understand what content you need to make your presence on the web more meaningful
Inspirational content - can you measure the power of a photo or video?
Find the optimal balance between rich content and site loading time - now an important factor in Google search rankings
User-generated content - Do you need to incorporate user reviews from 3rd party sites to gain credibility?
Learn how to integrate and leverage local content about the destination to improve SEO, convert traffic and ultimately increase revenues
Geo-Content - how can advances in online mapping techniques based around the destination drive quality traffic to your site and boost conversions?
Converting lookers to bookers - Analyze and identify the top converting web content

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