It's official. Mass marketing is dead. Understand how to use intelligent, triggered communications approaches to engage, motivate and sustain relevant guest interaction, and in turn boost conversations and loyalty.

•  Customer profiling - From which sources should information be collected? How can you make best use of the information?
•  Draw upon real-time insights to target customers at the right time with the right offer
•  How do you develop true one-to-one marketing communications and customer experiences across a varied customer base?
•  What extra value can 1:1 messaging add to avoid reducing price and ensure the customer comes to you first?
•  Hear successful case studies on behavioral targeting - what was the investment and what were the tangible results?
•  Prioritize what you want to deliver and to whom. Understand why being consistent is vital to improving customized marketing communications
•  How much can you personalize marketing communications without infringing on the customer's personal privacy?
•  How can behavioral targeting be used to make frequent visitors to your site loyal? What constitutes loyalty?
•  Should you present a different website experience to different customer segments?
•  Serve specific, relevant content to intelligently up-sell and cross-sell.
•  Which customer touch points will be key in 2010 and beyond? Which tried-and-true 'Social CRM' technologies offer the most certain return on investment?