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:Bill Keen, Director of Product Development, IHG gives Practical Advice on Implementing Cost-effective Strategies to Engage Customers via Mobile Platforms at the Online Marketing Strategies USA 2010
 Price: € 95.00 | More and more travelers are using their mobile phone to find relevant information that enhances their travel experience. Make sure you're not missing out on a valuable chance to engage your customers and sell more of your travel product. How do consumers wish to engage with travel companies via mobile? Travel applications - which platform should you design an application for? How much do they cost and what is the likely ROI? Hear insightful case studies from those who have created travel applications. What are the pro's and con's? Which apps have worked and why? What do you need to do to make your website mobile friendly? How should you segment and target customers via mobile? Mobile marketing - How much is too much? Find the balance between friendly and informative vs. intrusive |