Price: € 95.00 | Debate how channel marketing efforts should be directed to achieve optimum results As travel comparison sites become more technically advanced. What impact will this have on the travel industry? Will we see consolidation in the meta-search space? The rise of direct sales - what new value propositions are being offered by OTA's? Brand loyalty - as best rate guarantees are pretty much the same across supplier and intermediary channels, how can you differentiate your offering? |