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:Audio / video conference footage
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:Talks

Pablo Castro, Director, Latin America, Expedia Inc, Katrina Witherspoon, Marketing Director, Farecompare and Greg Torres head of Travel, Google debate Travel Intermediary & Comparison Sites - Evolving Value Propositions at the Online Marketing Strategies

Price: € 95.00


Debate how channel marketing efforts should be directed to achieve optimum results
As travel comparison sites become more technically advanced. What impact will this have on the travel industry?
Will we see consolidation in the meta-search space?
The rise of direct sales - what new value propositions are being offered by OTA's?
Brand loyalty - as best rate guarantees are pretty much the same across supplier and intermediary channels, how can you differentiate your offering?

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