Social media is here to stay and for many it's no longer just an 'add-on' but has fast become an integral part of travel companies' corporate strategies. With time and resources ever-scarce, get the low-down on what elements of social media you need to act on now. This session will deliver actionable steps that show how social media can positively impact your business

• Where should you invest in social media and why?
• Overcome senior management reticence - How can you convince your boss to allocate valuable time and resources to social media when • direct/tangible ROI is not proven?
• Does social media fit all company cultures?
• What resources need to be allocated for social media to be effective?
• Why do some social media initiatives fail?
• Uncover social media success stories - the good, the bad and the truly innovative
• Set the right vision and KPI's for your social media initiatives - Ensure social media fits into your overall corporate, marketing and communications objectives
• Draw the right balance between experimentation and clear targets
• Transparency is key but do you take a reactive or proactive approach? How do you manage customer expectations?
• Measuring ROI - With an ever-increasing level of accountability, ensure that you can prove the value of your social media campaigns