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:Audio / video conference footage
:Conference slides
:Market reports
:Networking tool
:Research and Features
:Talks

Social Media: Discover The Latest Trends for Measurement and Response, Presented at the Travel Distribution Summit Europe in 2010 by Barbara Pezzi Fairmont Raffles Hotels

Price: € 95.00
So now we've covered engagement and brand recognition, how do you calculate the success or failure of a social media campaign?

• Hear from industry experts on the latest tools and techniques to analyse customer reaction and response.
• Check out the latest analytic tools being tested by top brands and see how they may change the way we measure social media's impact on business
• Measuring success on Social Media Sites: what is "success"?and what sort of ROI can you expect, if any?
• Answering questions to customers on social media sites. What is the status quo?

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