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:Globalisation in Marketing: International language restrictions and how to make your overall marketing program globally viable , Presented at the Travel Distribution Summit Europe in 2010 by Meredith Hanrahan Cheapflights
 Price: € 95.00 | Subtle distinctions of locality which can make or break a campaign • The competitive advantage of language: learn how to deliver a product in a way that it looks like it was developed in that country and reap the benefits. • Combine website optimisation with all the existing parameters to create a seamless global campaign. • Understand the mechanics of message translations: how to fine tune and personalise your online communications whilst maintaining appropriate buzz words and keywords within the text. • Recognise local requirements and legislations for marketing, along with local service provider restrictions. • Go beyond the landing page and think about the infrastructure for that country or region. • Failed attempts: learn from other people's mistakes on global expansion in marketing and make sure you don't make the same blunders. • Designate the work: the pros and cons of localised marketing versus head office or global marketing initiatives. |