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Maximising your visibility online, Presented at the Travel Distribution Summit Europe in 2010 by Arnaud Bertrand HouseTrip

Price: € 95.00
Successfully targeting your audience: a guide to increasing your brand awareness online

As an increasing number of consumers head online for the best deals, brands need to get savvy in order to cut through the competition. Effective targeting can have a huge impact on the success of your online advertising campaigns, but do you really understand how and why different types of targeting work?
What happens when consumers change their behaviour, can your campaign keep up and should it even try to?

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