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Reputation management: use travel reviews to boost sales and CRM, Presented at the Travel Distribution Summit Europe in 2010 by Amy Ziegenfuss Choice Hotels

Price: € 95.00
65% of people who make bookings online check hotel reviews before they make a choice. 90% of them make a final decision based on the reviews they read.

Learn from industry experts how to use review sites to increase both brand awareness and conversion.

• Own your traffic: The pros and cons of the travel review site link.
• The trust issue: What is the best way to use reviews in order to gain maximum customer confidence?
• Discover how to maintain direct online sales without diverting to review sites.
• The future of reviewing: What's new for 2010 and onwards?

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