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:Getting the balance right formulating a distribution strategy to maximise reach revenue and retention , Presented at the Travel Distribution Summit Europe in 2010 by Remy Merckx Expedia
 Price: € 95.00 | Indirect vs direct: how to calculate the true cost of sale from your various distribution channels.
• Is a direct online sale always preferable? • Even when you take into account the costs of getting that customer to your website (SEO, SEM etc.)? • The bill board effect how can you measure the marketing impact of listing your travel product on third party websites? • How can you ensure that your distribution partners drive incremental business and don't simply poach your customers? • What strategies can help you optimise revenue and channel management through intermediaries? • Exploiting alternative channels - partnering with non-travel, high traffic websites to increase reach and maximise sales. • What are the secrets of limiting revenue leakage and maintaining price integrity? |