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:Total revenue management in practice - Linking top line RM/pricing strategies to bottom-line profits, Presented at the Travel Distribution Summit Europe in 2010 by Stefan Wolf Jumeirah Group
 Price: € 95.00 | The era has ended when revenue management stands alone as a tactical approach to inventory management. With the right technological and management support, forward thinking travel companies are integrating revenue management into all aspects of their businesses, from marketing, to sales to operations. Smart companies are using revenue management to consider total revenue contributions, including ancillary revenues, to maximize spend per customer and focus on the most lucrative ones! • Understand how revenue management is evolving into a holistic discipline encompassing pricing, distribution, marketing and CRM • Customers remember value rather than price. How can revenue managers use their influence to promote value whilst maintaining price points? • To what extent should the strategic revenue manager be concerned with costs? • Assess the growing role revenue managers play in cost reduction and profit optimisation? • How can travel companies successfully integrate the pricing and sale of ancillary products and services into their revenue management strategy? |