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:Pricing Strategies dynamic pricing discounts promotions and parity , Presented at the Travel Distribution Summit Europe in 2010 by Duncan Bramwell Duncan Bramwell and Co
 Price: € 95.00 | How do you differentiate between a marketing campaign and a price promotion? Is it possible to offer “crazy” prices without damaging your brand and rate integrity? How do you discount successfully? Understand how to package offers and discounts according to the channel and the demand The pros and cons of dynamic pricing – how do you get the right balance between price integrity and revenue maximisation? With price transparency at an all time high, how do you maintain control? Will we see a growing trend in “name your own price” and opaque pricing models? Competitor pricing analysis and integration - how can you use technology to gain a greater understanding of competitor prices? Will it pay to put your competition’s pricing at the heart of your revenue and channel management strategy? What can travel companies learn from the pricing strategies used in other industries such as retail and advertising? |