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:Audio / video conference footage
:Conference slides
:Market reports
:Networking tool
:Research and Features
:Talks

Case studies - Travel industry initiatives in mobile that are making money, Presented at the Travel Distribution Summit Europe in 2010 by Bill Keen Intercontinental Hotels Group

Price: € 95.00

 What has IHG learnt from their various experiments into mobile? With the number of mobile web bookings exploding for IHG, how are they positioning for growth within the mobile channel? How do you accommodate the complex landscape when you have multiple brands and almost 4,000 hotels and in nearly 100 countries? Where has IHG experimented and how has that factored into their roadmap?

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