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:Audio / video conference footage
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Ancillary Revenue Essentials formulating the right ancillary strategy for your travel business, Presented at the Travel Distribution Summit Europe in 2010 by Stuart Barwood Brolin Consulting

Price: € 95.00
• How do you go about setting clear objectives for your ancillary revenue strategy?
• How do you ensure that this strategy is communicated to, understood by and bought in to by related departments in your   organisation?
• How do you select appropriate ancillary partners that offer the most relevant products and services to your brand and customer   base?
• Once in place, how do you measure the impact of your ancillary revenue programme on customer satisfaction, retention and of   course, spend?
• Measure it to manage it - track, optimise and control your new revenue stream...How often should you evaluate and refine your   strategy?

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