Pushing ancillary products during the booking path on your website is clearly an effective way to up-sell and cross-sell to your customers. However, to maximise ancillary spend, you should be looking at targeting offers throughout the research, buying and travelling cycle. This session will explore the ways customer touchpoints such as email, newsletters, social media and mobile can be used to increase customer spend both pre-and post sale.

What conversion rates can you expect from different customer touchpoints?Match the product to the channel which products sell best at which point in the customer life-cycle?Opportunities in mobile: understand how to up-sell, cross-sell and provide excellent customer service to customers on the move