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Up-selling and cross-selling understanding their relative effects on revenue generation customer satisfaction and brand integrity, Presented at the Travel Distribution Summit Europe in 2010 by Mike Wheadon TUI B2C

Price: € 95.00

 Whilst ancillary revenue tends to be used as a catch all term for the income from any non-core product, up-selling (seat upgrade, spa treatment etc.) and cross-selling (car hire, insurance etc.) are very different animals. In this session, the relative merits (and pitfalls!) of both will be discussed.

Where should you be focussing the lion’s share of your resources – on upselling value added products and services or cross-selling your ancillary partner’s products?Up-selling and brand integrity – enhancing the customer experience vs sales overload. How do you get the balance right?Cross-selling and brand integrity – ensuring strong ancillary partnerships which compliment your brand and keep your customers happyDon't cannibalise your core product - learn about the best way to introduce new products and services to compliment main sales, not affect them

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