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Online Sales and Distribution - Profit Enhancing Distribution Strategies for a Changed Market - Eric Hofer, Senior Director of Commercial Sales, Travelport

Price: € 95

As demand and markets return to form so too will the battle with your competition - Discover the most profitable and cost effective mix of channels to drive higher bookings, revenues and capture market share in the new economic paradigm.

* The new power dynamic between OTA's, Suppliers, Metasearch and GDS's - Who holds sway and what this means for the future of travel distribution

* How have travel distribution models changed amongst OTA's, metasearch and search engines? Make sense of the current distribution reality

* Optimize your online sales strategy. Evaluate which distribution channels are the most cost-effective and successful in boosting profit margins without limiting your marketing reach

* Direct vs Indirect Distribution - How can you leverage traffic away from intermediaries and grow your direct channel for highest returns?

* Should you continue to invest in GDS to maximize your reach and influence? How do you measure the incremental revenue?

* Capitalize on the phenomenal rise of mobile and social media as the distribution channels of tomorrow

* Achieve long-term stability and productive partnerships; are win-win relationships feasible in the modern economic climate?

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