![]() Price: € 95 | How are tour operators continuing to add value to packaged products and entice new consumers and demographics in an industry dominated by online intermediaries? Create truly unique and unforgettable travel experiences to differentiate and grow in an increasingly cluttered Market Gap Adventures is a micro-niche adventure travel company that provides authentic and inspiring travel experiences to over 100,000 travelers every year and has amassed a huge online following. Founder & CEO Bruce Poon Tip will share his unique visions on how to leverage specialist travel experiences and foster highly engaged online communities to drive growth. Use the right mix of traditional and new - and don't stop experimenting! Paula Twidale, EVP of Collette Vacations will share the secrets of long term success from a company that has been a pioneer of the tour operator sector for over 92 years. How have they survived and thrived against the rising tide of OTA's and the DIY travel trend? Who is your customer, what do they want; how do you connect with them, how do you get their attention, what's your product and how is it different from everyone else's? |