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:Melissa Skluzacek, Director - Pricing & Revenue Management, Midwest Airlines speaks about how to Learn Best Practice Discounting to Sustain Rate Integrity
 Price: € 95 | * What are the proposed discounting best practices for 2010 and onwards? Hear from our top execs on how they plan to move forward * When is the best time to discount? * How do you own the upswing and fix the mess made by too much discounting? * Learn how to stall demand for discounting and revert price stability. Hear from your peers to speed up room and seat recovery and maintain stable rates; discover how to make your travel products more price inelastic * How can you maintain rate integrity in B2B transactions? * Should B2B companies indulge in B2C pricing to respond to high price elasticity? * Bridge the gap: understand how to re-shift revenue reliance from third party sites to your direct site to capture a higher percentage of direct net revenue * The up-to-date pros and the cons of the direct channel versus the OTA channels * How best to avoid discounting in the first place? Shouldn't that be part of the discounting strategy? * Discover how the experts define rate integrity. Is it achieved across distribution channels, or by best price guarantee? |