Undeniably one of the most rapidly growing markets in the U.S, the global mobile app market is currently worth $4.66bn (Wired) and will be worth over $25B by 2014, overtaking both the desktop software and music download industries. In the U.S the smartphone adoption rate stands at 76% and over half of consumers have used their phone for travel related purposes - the opportunity for growth is truly enormous. How should you prepare?

* Gain insights into what the app development and submission process involves across different operating platforms

* Solve the app vs. mobile web dilemma

* In-house development and outsourcing - Which will yield the highest, quickest ROI?

* Choose your app revenue model: ‘Freemium’, one-off fees, subscription, advertising, affiliate fees, in-app commerce, data downloading or transfer?

* How to create the perfect travel app for your business - Organization aids vs downloadable services vs location based tools

* Learn from the most successful travel apps in the mobile world. What travel apps work today and what will be possible in the future?