Amid the chaos of last year, ancillary revenue was thrust into the limelight as an effective and highly lucrative strategy for companies suffering declining revenues and demand for core products. With the Airline industry now set to generate $58bn from ancillary products and services this year, the ability to up-sell ancillary goods represents an enormous opportunity to turn profit at each stage of the travel consumption cycle - not forgetting the benefits gained by increased customer satisfaction, retention and loyalty.

Learn how to plan and execute the right ancillary strategy to grow your share of this multi-billion dollar market.

* Analyze the business case for developing ancillary services and partnerships and the potential pitfalls

* Discover how to plan, execute, measure and refine successful ancillary strategies to reap real and abundant ROI

* Integrate ancillary initiatives with your wider business model to ensure that you don't cannibalize core revenue streams, damage your brand or alienate customers

* Find out the most profitable ancillary options that will fit best with your brand. Achieve seamless up selling vs cross-selling, bundling and unbundling at multiple customer touchpoints

* Understand the importance of positioning the right targeted offering to the right customers at the right stage of the travel consumption journey

* Harness the power of mobile to drive ancillary sales, provide excellent customer service and recover disgruntled travelers on the move