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:Audio / video conference footage
:Conference slides
:Market reports
:Networking tool
:Research and Features
:Talks

Natasa Christodoulidou, Professor, California State University will speak about Behavioral Economics: Integrating RM with CRM and Marketing Initiatives to Maximise Your Revenue Margins

Price: € 95

* Understand why a holistic approach to customer behavior is now essential for the future of travel revenue management and total customer value

* Close the divide between RM and Customer Loyalty- Think like a traveller, not like a Revenue person - and take insights into how emotional behavior can help produce more revenue

* Gain perspective on behavioral economics from leading CRM and Marketing Individuals

* Comprehend consumer behavioral triggers and reactions and learn how you can change customer behavioral patterns through tracking

* Learn how companies have successfully integrated RM with the Marketing Department

* Flip the coin- Discover what every Marketer needs to know about Revenue Management

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