Access the video and the Presentations from the Social Media Strategies for Travel Conference, which took place in San Francisco on march 2-3 2011

Includes case studies, fact and figures from:
? Susan Black, EVP, Global eCommerce, American Express Vacations
? Cree Lawson, Chairman & Founder, Travel Ad Network
? Yen Lee, CEO, UpTake
? Doug Miller, VP, New Business Initiatives, LivingSocial
? Leonard Brody, President, Clarity Digital Group
? Shashank Nigam, CEO, Simpliflying
? Andy Ellwood, Director of Business Development, Gowalla
? Del Ross, VP US Sales & Marketing, InterContinental Hotel Group
? Alok Deshpande, co-founder and Chief Software Architect, Loopt
? Geoff Lewis, CEO, Topguest
? Matt Timberlake, National Accounts, Yelp
? Anil Aggarwal, CEO, Milestone
? Alexis Ohanian, Co-Founder (co-Founder Reddit), Hipmunk
? Linda Palermo, Chief Revenue Officer, Joie de Vivre
? Ann Nadeau, Corporate Director Marketing, Joie de Vivre
? Andy Stuart, EVP Sales & Passenger Services, Norwegian Cruise Line
? Adam Wallace, Director of Digital Marketing, The Roger Smith Hotel
? Raina Santucci, Business Development Manager, TripAdvisor
? Nicola Lange, Director Marketing & Customer Relations, The Americas, Lufthansa
? Robert Patterson, Director - Social Media & Web Analytics, MMG Worldwide
? Srinivas Rao, Director of Social Media, Flightster
? Krista Parry, Director of Marketing & Communications, Park City Resorts
? Frederik Buhr, VP e-Commerce, RailEurope
? Tim Burger, Director, Internet Marketing, Hyatt
? John Boris, Executive VP, Lonely Planet
? Aimee Soto, Director, Web Innovations, Celebrity Cruises
? Josh Keller, COO, Woodside Hotels & Kyle Duffy, VP Global Accounts, RevinateBarbara Pezzi, Director of Webmarketing & e-Commerce, Fairmont Raffles International
? Michael Slinger, Director, Mobile Ads, Google
? Andy Stuart, EVP Sales & Passenger Services, Norwegian Cruise Line
? Adam Wallace, Director of Digital Marketing, The Roger Smith Hotel
? Raina Santucci, Business Development Manager, TripAdvisor
? Nicola Lange, Director Marketing & Customer Relations, The Americas, Lufthansa
? Robert Patterson, Director - Social Media & Web Analytics, MMG Worldwide
? Srinivas Rao, Director of Social Media, Flightster
? Chuck Sullivan, Senior Vice President, Global Online Services, Hilton Worldwide
? Will Aldrich, VP Product, TripIt
? Rick Seaney, CEO, FareCompare
? Stephanie Taylor, Online Marketing & Social Media Manager, Vail Resorts
? Kerry Kennedy, VP e-Commerce, Omni Hotels
? Greg Cannon, Director of eCommerce, Palms Casino Resort - Las Vegas
? Scott Gatz, Founder & CEO, GayCities

And cover topics as varied as:
? The Future of Social Media - Prepare Your Business for Rapid Social Media Advancement over the Next 2 - 5 Years
? Determine What Success Means for Your Business: Set Appropriate KPIs and Benchmarks tailored to Your Objectives and Gain Top Management Buy-in
? Social Media & Location - Tap the Opportunities of the New Real-Time Location-enabled Web
? 2.00 - 3.30pm Spotlight on Engagement - Use Social Media to Build Fruitful Relationships with Your Travel Customers
? Spotlight on Social Media Best Practices for Airlines
? Social Media Best Practices for Destinations
? Social Media Best Practices for Hotels, Resorts, Casinos & Cruises
? Blogs - Best Practices to Develop a Successful Blog for Your Brand

Create Compelling Content via Social Media - Reach Niche Groups and Drive Up Your SEO Results
? Take an integrated Approach to Social Media
? Get One Step Closer to that Elusive ROI - Analyze the Metrics and Measurement Tools Available to You to
? Get the Facts & Stats You Need on How Fast Mobile and Other Consumer-Facing/Tablet Devices in Travel are Evolving Build the Perfect Travel Application for Your Consumer Base
? Drive Engagement via Mobile and Social Media - Understand How the Two Channels Converge to Provide You with Endless Innovative Ways to Engage Customers and Increase Conversions