This report looks at the rise of ancillary revenues in the Travel Industry. It gives you a snapshot of who is doing what today as well as a few tips as to how to take your company to the next level.
Table of content
• The evolution of ancillary revenue in the HOTEL sector analysis of what’s driving ancillary revenues in the hotel sector
• What products – who controls the process – why now?
• Case studies Choice Hotels - IHG
• The evolution of ancillary revenue in the CRUISE sector
• What’s driving ancillary revenues in the cruise sector
• What products – Who controls the process – Why now?
• Case Studies NCL
• The Evolution of retail for Online Travel Agents (OTAs)
• What’s driving ancillary revenues in the cruise sector
• What products – Who controls the process – Why now?
• Level of cross selling for OTAs in Europe
• Ancillary Revenue Strategies in Travel –Business models and products that work
• Unbundling and a la carte fees case studies – United – KLM –easy
• Hotel – Tune Hotels – MarrioA –Branded – bundles Frontier Airlines –Commission based
• Case study CarTrawler
• Cross-selling destination content
• Capitalising on the long tail
• If you were to retail this… what works?
• A complicated and extremely fragmented sector…. Partnering essential Case study Accor
• Partnering for ancillary Products
• Building on Ancillary Revenues to meet the demands of the smarter customer
• The sale of ancillary products
• What to offer
• Ensuring core product sales are not harmed
• Embracing New technology to create intelligent product offerings, Aiming for worthwhile margins
• do different products need different sales methods
• Industry snapshot
• AirTran – Spirit – JetBlue – Virgin America – EasyJet -- RyanAir – Allegiant – Flybe – Jet2 – Wizz – Transavia
• Really understanding the consumer mindset
• On - trip ancillary – mobile technology – mobile kiosk – on board retail
• Revenue management and ancillary products/services – case study Frontier Airlines
• Technology to support the execution of ancillary strategies in travel
• Discussion and outlook