There's been a true explosion in online sales across Europe and further developments are on the horizon. Rising internet and broadband penetration continues, internet use advances, new online payment facilities, trust, more suppliers, more online intermediaries, more innovative tactics, sophisticated technologies, superior online marketing, increasingly targeted strategies ... these are just some of the factors driving consumers to buy their travel online. But what, where, why and how?

Are you sure you're getting your maximum share of Europe's online travel market?

This years NEW European Online Travel Report: 3rd Edition from EyeforTravel provides the research and market intelligence necessary to make the right business decisions for travel distribution in the region

The European travel market is fragmented and each market is showing a different distribution landscape.
For anyone who's involved in online travel distribution and marketing - this is your most vital tool.
Create your smartest marketing and distribution strategy yet ...

The report includes over 300 pages packed full with exclusive EyeforTravel data and in-depth strategic analysis revealing:

• The value of the European travel market plus individual country/region values
• how much the consumers of the particular country/region are spending on travel
• The productivity of the different travel sectors
• size of airline, hotel, other accomm., car rental, cruise, rail, bus, package & intermediary verticals
• The online vs. offline sales figures what proportion is purchased over the internet
• The direct vs. indirect distribution patterns how powerful are OTAs in each market & which channels are preferred by consumers for each product
• Trends from 2002 and forecasts to 2012 for all of the above
• Plus find out what the leading companies are doing and, much more