This report focuses on the online intermediary sector (OTA) of the North American travel market and is based on an in-depth statistical analysis that investigates purchasing channels of the US and Canadian travel consumers. rn
Historical, current and forecasted data has been developed and detailed trends can be seen from 2002 and forward to 2012.rn

Readers will have access to figures showing online penetration in these travel markets and will have a clear understanding about the role of online travel agents for all travel products over the past few years and how this is expected to change over time. rn
This therefore focuses on the indirect online distribution data. rn

In addition, readers will also have access to the exclusive data that identifies diverse distribution patterns within the North American travel markets and therefore be able to identify the implications of differing consumer behaviour between purchasing domestic and international online products via intermediaries.rn

As we believe it is important to put it all into perspective, included in the report is also a BONUS statistical overview analysis of the North American travel market in its entirety. rn
This will help companies realise how the OTA sector is performing within the gross and online travel markets as a whole and provide insight into how indirect channels are developing comparatively between travel sectors now and in the future.