Social Media - A “Must-Know” for the airline industry

It is early days for social media as a B2C tool. The scale of activity at the non-commercial level is however such that businesses cannot help but seek to tap into what may prove to be a lucrative flow. It may or may not be an important tool of the future - but meanwhile it is too potentially valuable to ignore.
Anything that might give you - or your competitors - a competitive edge is Must-Know at a critical time like this.

This report, carefully researched by Steven Frischling & Addison Schonland at the Innovation Analysis Group (IAG), is a fine guide to help you through the key issues and potential traps.

The report includes:
A proposed plan for Social Media roll out
Section One - The Big Picture
including, The Social Media Explosion, The Conversation
What Social Media is doing to brands
Survey Results
Airline by Airline - Tweet by Tweet
An Airlines first month on Twitter - the examples of Continental Airlines
The top three airlines on Twitter