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FULL North American Online Travel Report 2009

Price: € 795.00

 It is revealed that North American travellers are spending more money over the Internet at the moment, despite negative growth expected for total travel spend. This means that the online travel market has been withstanding some of the impacts thrown about by the current economic climate.
Travel companies are urged to put solid strategies in place to capitalise on predicted shifts in the market.

The North American Online Travel Report 2009 includes a large volume and depth of statistics that will enable travel & tourism organisations to take their online strategies to the next level.

The report is packed full of:

rnOriginal EyeforTravel Research data to enable informed business decisions
In-depth strategic analysis and detailed trends
Market values and trends for: Airline, Hotel, Car Rental, Cruise, Rail, Bus, Package Tour and Online Travel Agents
The first ever detailed look at travel distribution for domestic and outbound travel to enable targeted and effective strategies
An understanding of travel consumer behavior in the US & Canadian markets
The productivity and penetration of online/offline channels - for each country, each sector and domestic/outbound markets
The role and significance of online intermediaries - for each country, each sector and domestic/outbound markets
Over 180 tables and charts
Over 230 pages of invaluable content to ensure travel is sold more effectively in 2009 and beyond

The report is ideal for companies currently involved with the North American region or for those looking to target USA or Candian travellers. Readers may include:
Travel suppliers e.g. airlines, hotels, car rental, cruise, rail, bus
Travel intermediaries e.g. travel agents, tour operators
Governments tourism organisations
Consultancies and media agencies
Anyone with a need to understand how and where USA & Candian travel consumers buy the different travel products

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