EyeforTravel Research presents The School of Mobile, an initiative to help educate the travel and tourism industry about the current and potential role of Mobile in Travel.
The travel industry has recently told EyeforTravel that with a better understanding of mobile markets, technology and best practice, they?re ready to invest.
So we aim to provide some of the necessary information to help make Mobile a reality in Travel and find out if 2009 really can be the year for Mobile.rn

The School of Mobile begins with a series of 3 reports including invaluable research findings (phase one) followed by interactive seminars and meetings (phase two)rn

In this report we investigate how the evolution of the mobile phone from a personal communication tool to an information and social hub may open a range of possibilities for the travel industry.
The ability to research, book and change travel arrangements at all times makes the mobile phone seem an ideal tool for travellers.
The ability to connect with consumers at all times also seems ideal from the perspective of travel companies. rn

It is argued that the mobile phone and its recent enhancements may take the efficiency of online travel to a new level and that Mobile technology may have another immense impact on the consumer buying cycle, thus the way we do business.rn

Since mobile telephones were introduced they have reduced in size from unwieldy ?brick?s? with one function (to make voice calls) to very portable, highly sophisticated devices which in most cases act as the hub of our daily lives.
The mobile phone has incorporated itself into that small list of items we must always have with us (as well as keys and wallet).
This suggests something very exciting for the travel industry and many companies are busy investigating possibilities at all stages of the consumer buying cycle.rn

But are there real possibilities? What and where could you be looking towards? How should you go about investing in this new digital strategy? What opportunities and challenges exist? Who has already invested in Mobile and how?

Does the technology exist to enable what you want to actually do happen?