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New paradigm in the travel marketing field
The tourism scenario worldwide, in the marketing innovation strategy field, is following the new wave of the consumer generated content meanwhile the marketing mix is playing a role around the "word of mouth/word of mouse" business challenging himself for new battles and horizons.
added: 2009-07-23 14:42:35
uploaded by: kornfeind
document size: 568.7 kB
document format: PDF
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