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This is the EyeforTravel Research Live Data area!

Here you’ll find relevant and varied statistics around online travel. Keep your eye on the changing statistics for fresh trends, take part in the comments area and look out for new live data partners…

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Healthy marketplace for European hotels with marked online growth for the sector

According to a new report published by EyeforTravel Research, Europeans spent an estimated EUR 81 billion on accommodation in 2007, including travel within and outside of Europe. The majority is spent on hotel accommodation and other accommodation such as camping, hostels, etc make up 18% of the total. Southern Europeans spend the most on accommodation and next up are the Germans and these markets account for half of all hotel nights in Europe. However, it is the UK that spends over the average on accommodation pppn.

 

All online travel market sectors in Europe grew at least a fifth in value in 2007, though the hotel sector saw the fastest growth at 36%, as suppliers are becoming increasingly internet savvy and marketing their inventory through a variety of distribution channels. It is pointed out that intermediaries and GDS’s are also tapping into the vast array of independent hotels Europe beholds, by continuously increasing their inventory.

 

According to EyeforTravel Research data there has been a six fold increase in online hotel sales in the last 5 years and online revenues reached EUR 9.5 billion in 2007, a 43% CAGR from 2002. The UK is currently the market leader for online hotel sales. Online channels now account for 12% of overall European expenditure on hotels and other accommodation and is expected to rise to around 21% by 2011. Non hotel accommodation remains predominantly booked offline, with just 5% online penetration. However EyeforTravel reports that hostel intermediaries, led by the two leading consolidators in the market, have made spectacular progress with an 87% CAGR over the last 5 years. The European accommodation market is somewhat different from the US in terms of direct vs. indirect online distribution and currently 70% of sales are indirect. This reflects the fragmented nature of the European hotel market, dominated by independent rather than chained hotels.

 

Further information about the European online travel market can be found in EyeforTravel’s European Online Travel Report 2008.




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Because of this we welcome all travel companies to tell us about the things they’d like us to find out about. It could be a market you’re interested in, a specific issue you’d like us to explore, some particular data you can’t find, or anything that will help you to understand and improve your business strategies. And, if we can we’ll try and incorporate it into our next project.

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Tue, 06 Jan 2009 07:38:17 +0000
A significant shift is occurring in the online world. Websites that have traditionally only published their own content are now able to seamlessly include information from other sources, updated in real time. And service providers have a new channel to distribute their functionality to other sites with established traffic and audiences.

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Tue, 06 Jan 2009 08:00:09 +0000
Flight price comparison website Cheapflights.co.uk has stated that from seats and baggage to food and entertainment, airlines are charging for more 'extras' than ever before.

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Tue, 06 Jan 2009 08:31:43 +0000
A study has raised concerned about the cleanliness of some budget hotel chains in the UK.

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Tue, 06 Jan 2009 07:49:37 +0000
OkTataByeBye.com has launched a comparison widget for hotel bookings.

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Fri, 28 Mar 2008 06:34:43 +0000
Skybus Airlines has chosen Mike Hodge to succeed Bill Diffenderffer as chief executive officer, effective immediately.

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Tue, 23 Dec 2008 12:12:12 +0000
Costa Cruises is to introduce a new section - online video FAQs, providing guidance with answers to the questions most frequently asked by its customers before they go on a cruise.

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Wed, 24 Dec 2008 10:13:47 +0000
AirAsia has stated that it isn't planning any merger with the budget carrier of Australia's Qantas Airways Ltd.

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Wed, 24 Dec 2008 10:10:08 +0000
Thomson is reportedly working on a customer management drive in a bid to cut through the January price wars.


Tue, 06 Jan 2009 07:31:38 +0000
Webjet Limited, an ASX listed company, has shared that the preliminary figures for the half year to 31 December 2008 indicate a total transaction value of approximately $180 million.

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Tue, 23 Dec 2008 12:05:57 +0000
Car rental company Europcar and easyJet have come up a special initiative to increase customers' awareness about the benefits of offsetting carbon emissions.

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