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Welcome to the EyeforTravel Live Research area
By making use of easily accessible resources, you can begin to develop better strategies that can position you for market growth. Here, all EyeforTravel Research Members can enter the following areas and make use of a variety of research resources at their leisure:
This is the EyeforTravel Research Live Data area!
Here you’ll find relevant and varied statistics around online travel. Keep your eye on the changing statistics for fresh trends, take part in the comments area and look out for new live data partners… Live data will begin in the next few weeks … keep your eye out for updates If you’ve got some interesting data to add and are keen to become a Live Data Partner please contact info@eyefortravelresearch.com for further information Travel industry gets serious about Mobile
A recent survey conducted by EyeforTravel Research demonstrates the impact The report explains the challenges and opportunities created by new mobile technologies and the ever increasing use by travel consumers. Readers will understand how to develop their online travel strategies so they can benefit and grow. The results have been published in the Mobile Technology in Travel Report: The Introduction, the first in a series of three reports currently available to EyeforTravel Research Advanced members and part of The School of Mobile educational initiative just launched. The travel industry can register free of charge here. Even in the remotest corners of the world, rapid adoption of mobile technology is visible and people are becoming a lot more reachable and connected. In some developing markets, a consumer base previously considered unreachable via fixed line Internet, is reachable for the very first time. The global mobile market reached 3.5 billion users in 2008 and is projected to continue to grow, reaching about 4.6 billion by 2011. Around half of global subscribers are residents of the Asia Pacific region, followed by In the past there has been lots of talk and little action but right now, ‘ The report shows that till recently the “growth and uptake has been slow and identifying the right opportunities continues to be the hardest part of setting a mobile agenda”, but it is emphasised that the use of mobile in travel distribution is “unavoidable” and the “key success of any travel business in the future”. Some big travel companies are making serious money from their mobile investments so the argument that “the change has already started” is very viable. However the core message is that education is still vital. Mobile technology has evolved to the point where most functions previously exclusive to personal computers are now available in the palm of your hand. With online travel being the only growing travel market it’s not rocket science to see why mobile technology will have a massive impact on your marketing, payment and Whilst ‘service based’ Mobile strategies have worked till now it is reported by EyeforTravel Research that the most dominant concept of a The rapid explosion in the use of mobile phones allows opportunities for direct and personal connection, and it eradicates the limitations that fixed location PC internet/email access. The concept of being able to connect with consumers not only 24/7, in a ‘footloose’ manner, is a concept that is new and potentially very profitable to the online travel industry. Footloose travel distribution made possible by Mobile technology means travel companies can make their ‘content’ available to anyone regardless of location. You can now be available and have a presence at all possible consumer engagement points. 74% of travel companies see “ Travel companies across all verticals are asking for a better understanding about the technology solutions available and how to move forward. EyeforTravel Research are now partnering with some of the leading mobile technology companies to help educate the travel industry and evaluate opportunities, costs and ROI for Travel through research and interactive seminars. The first The information will be found in Part Two, published in April 2009 in About The EyeforTravel Research launch The School of Mobile, an initiative to help educate the travel and tourism industry about the current and potential role of The How do I register to take part in Phase One? To sign up for your free copy of the reports click here to become and Advanced member (currently free of charge) http://www.eyefortravelresearch.com/user/registration What is Phase Two? In Phase Two of the These seminars will take place in a Mobile Zone on 19-20th May in London located within the Travel Distribution Summit Europe 2009 exhibition area and travel suppliers and intermediaries are invited to attend free of charge. For further information about the First The Sound of Data delivers customer communication solutions that create new revenues or decrease operating costs for its clients. Using one of Europe’s largest platforms for managed mobile voice and data applications, they process more than 10 million customer interactions per month for international TMC’s, OTA’s, airlines, customer care centres, retail chains and media & broadcasting companies. For more information please visit: http://www.sod.nl/ Netbiscuits operates a leading B2B web software platform for the creation, operation and monetization of mobile websites. It serves the mobile Internet programs for premium brands like Yahoo, Sixt, and eBay, and leading agencies such as Razorfish, Isobar, and Nokia Interactive. Globally Netbiscuits delivers more than 1 billion mobile page impressions each month. Founded in 2000, the company has more than 85 employees in the For more information please visit: www.netbiscuits.com.
Listed below are some polls which you’re invited to take part in. We’ll be adding new one’s all the time so keep an eye out for new questions.
It’s a bit of fun ... so if it’s relevant to you, please take part and we’ll generate some interesting results for you. As soon as you pick your answer, you’ll be able to view the current results. FYI: all responses are confidential If there is a question you’d like us to ask, please contact us.
The forum is for discussions around new trends in travel and is a place for the travel industry to discuss topical research findings.
We encourage you all to take part as much as possible! Forum »
EyeforTravel Research endeavours to provide the travel industry with new and invaluable information on a regular basis. A key part of our research is, of course, amongst travel industry professionals.
We want to chat with employees across all travel sectors to gather thoughts, knowledge, opinions, advice, experiences and understandings towards various topics relating to the travel industry in general, online travel, travel consumers, sector specific issues, market specific issues… companies of all sizes welcome. You may receive occasional surveys and invitations to participate in discussions. Even if you join you’re not obliged to take part in any way, but we’d highly value your input if you did.
Join our Industry Research Panel
Quite simply, we want to research and publish the most useful information possible for the travel industry worldwide.
Because of this we welcome all travel companies to tell us about the things they’d like us to find out about. It could be a market you’re interested in, a specific issue you’d like us to explore, some particular data you can’t find, or anything that will help you to understand and improve your business strategies. And, if we can we’ll try and incorporate it into our next project. So whenever an idea comes to mind or you’re struggling to find some particular information, please do write us a quick note here and let us know what it is you want… Thu, 17 Dec 2009 10:41:38 +0000
In-Depth: HotelClub’s Head of Global Partner Distribution, Raphael Lanfant, on affiliate marketing Wed, 16 Dec 2009 09:39:55 +0000
Social media sites make up at least half of the top 20 websites in most regions of the world. Tue, 22 Dec 2009 09:14:57 +0000
The annual ABTA Travel Trends Report has cited ‘x-factor destinations’ - those with something new and unique to offer - and a desire for travellers to give something back to the destinations they visit, as key trends in British travel behaviour for 2010. Thu, 10 Sep 2009 11:06:39 +0000
Eight out of 10 Australian internet users use social media tools, which have edged out pornography as the nations No.1 internet activity (www.australianitnews.com.au, 7.9.09). Tue, 19 Jan 2010 08:07:49 +0000
Ryanair is again in news for its plans to charge passengers to use its aircraft’s toilets. Mon, 01 Feb 2010 09:07:09 +0000
Google, which last year had introduced a new experiment on Google Labs called Google Social Search, has added a social element to Google Images. Fri, 18 Dec 2009 09:42:28 +0000
Air China has signed an exclusive partnership with the Expedia Affiliate Network (EAN). Tue, 05 Jan 2010 08:10:31 +0000
By Max Starkov & Mariana Mechoso Safer Looking back, HeBS believes that 2009 was a year not only of challenges, but also successes for the industry. While no hotelier is sad to see the end of 2009, HeBS believes that every hotelier has learned extremely important and insightful lessons that have benefitted their Internet marketing and distribution efforts. Thu, 07 Jan 2010 11:57:53 +0000
Facebook will join the exciting line of top travel brands at EyeforTravel’s Social Media Strategies for Travel 2010 conference which will be held in San Francisco, 24-25 March. With over 300 million users, the leading social networking site consistently tops Western world rankings as the number 1 most visited social networking site and plays a dominant role in the ever-changing social media landscape. Wed, 03 Feb 2010 10:25:18 +0000
By Ritesh Gupta. The full impact of social media has to support the brand’s strategy, as does every marketing effort. |
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