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Home » Reports » Past Event ProceedingsEyeforTravel Conference Content Report: Travel Distribution Summit Europe 2008
published: September 2008
author: EyeforTravel
pages: 86
document size: 0 B
price: from £395
Full conference content from the 2008 Travel Distribution Summit Europe released by EyeforTravel ... Europe's largest event for the online travel industry
Leading travel companies from around the world sent their top employees to share their experiences and debate how the industry can move forward in these fast changing and competitive times.
It's never too late to pick up good ideas and learn best practices ... and we've got it covered!
Hear what the industry's leading companies paid to hear about, what your competitors are using to guide their strategies, generate ideas and stay on top of the latest trends ... and be able to pass the messages clearly down through your team.
There's now no need for time away from the office, no travel and accommodation costs and quite simply now no need to miss out on this incredible amount of up to the minute travel industry information.
So if you couldn't make the event ... missed some tracks you wanted to attend ... want to re-cap ... want your entire team to benefit ... we have it covered.
* This report saves you and your team the time and effort of identifying the key issues and debates raised and discussed in the presentations and video, plus enables you to pass one succinct summary to your team that covers all the sessions from the conference making easy reading about the entire event. We've analysed all the presentation content, unwritten discussions and video to ensure you don't miss out on anything.
Video ... use the content for internal training sessions ... spice up your department meetings by bringing the energy and cutting edge discussions into them ... share the hot debates amongst your team ... take yourself inside the event.
This event is the travel industry's key source of education and innovation about online travel in Europe so ensure you don't miss out on the invaluable content.
Table of Contents
Executive Summary
Section One:
Online Marketing Strategies & Distribution Technologies
1.1 Indirect Vs Direct distribution battle – where will the balance of power in the travel supply chain stand for 2008?
Speakers:
Andrew Rubinacci, VP Distribution Marketing, InterContinental Hotels Group
Sinead Finn, Head of Sales and Marketing, Ryanair
Cormac Whelan, CEO, Datalex
1.2 Monetising Web 2.0 - who now controls online buying behaviour?
Speakers:
Daniel Robb, Head of Travel, Google UK
Blake Chandlee, UK Director, Facebook
Tom Griffiths, Founder, gapyear.com
Richard Lewis, President, Jebel Ali Group Hotels
Ian McCaig, CEO, lastminute.com
1.3 How does your online marketing strategy need to evolve to keep up with changes in search and consumer behaviour?
Speakers:
Geraldine Calpin, VP Brand Websites, Hilton International
Barry Smith, Co-Founder & Director of Business Development, Skyscanner
Barbara Pezzi, Director Web Marketing & E-commerce, Swissotel Hotels & Resorts
Colin Lewis, Head of Sales & Marketing, Aer Arann
1.4 Direct Distribution - Which technologies can help you sell direct to your customers?
Speakers:
John Lambe, CTO, OpenJaw Technologies
Darin McAuliffe, VP Distribution Solutions, Pegasus Solutions
Francois Lebrun, UK and IE Direct Sales Manager, Air France KLM
1.5 Niche travel and the long tail - is the internet really fuelling endless choice and unlimited demand?
Speakers:
Andy Cook, MD, takethefamily.com
Soren Lund, CEO, eWaterways
1.6 Web Analytics – Understand your online performance and how it impacts on your travel business
Speakers:
Brian Clifton, Senior Strategist, Omega Digital Media
1.7 Online Fraud: How to ensure you are properly protected
Speakers:
Tim Sparrow, Consultant Client and Technical Services, Cybersource
1.8 A step by step guide to understanding and exploiting the User-Generated Content and social media phenomenon
Speakers:
Jonathan Gillespie, Agency Lead, YouTube
Walid Al Saqquaf, Co-Founder & COO, Trusted Places
Martin Verdon-Roe, Head of Sales UK, Tripadvisor
Rod Cuthbert, Chairman, Viator
Constandina Milios, Online Marketing Manager, Enjoy England
John Hamm, Director, Entertainment Intelligence
1.9 Third party distribution – which technologies enable suppliers and intermediaries to maintain mutually profitable partnerships?
Speakers:
Jerry Dunn, Distribution Development Manager, easyJet
Will Owen Hughes, Enterprise Solutions Director, Travelport GDS
Geoffrey Breeze, VP Marketing Strategy EMEA, Sabre Travel Network
1.10 Mobile Marketing and Distribution – how to use the mobile channel and how to make it pay
Speakers:
Christophe Leon, Sales & Marketing Director, Voyages-sncf.com
Marcus Casey, Director for Online Sales, Development and Operation, Lufthansa
Matt Jerwood, Director of Business Development, WAYN
Gerry Samuels, CEO, Mobile Travel Technologies
Adam Winterflood, Founder, Mobile Trials
Section Two:
CRM & Loyalty Strategies
2.1 Find out which loyalty marketing trends and innovations are fuelling increased customer retention
Speakers:
David Oliver, Head of Marketing Programmes, Hertz Europe
Rob McDonald, Director of Customer Loyalty – UK/Europe/Middle East/Africa,
Hilton Hotels Corporation
2.2 How well do you know your customer? The benefits of a complete customer view and smart segmentation revealed
Speakers:
Daniel Dunleavy, Manager, Tourism, Hospitality & leisure Practice, Deloitte
Chris Fradin, Director of Marketing EMEA, Preferred Hotel Group
Gwen Raez, Group Product Manager, Visit Scotland
2.3 How can you maximise CRM opportunities throughout your company?
Speakers:
Vicky Elliot, Director of Marketing Services, Global Hotel Alliance
2.4 Discover how to manage your E-CRM initiatives in the world of internet based loyalty
Speakers:
Xavier Vallee, Head of Marketing and Partnerships, AVIS Rent A Car UK
Francesca Ecsery, General Manager UK, Cheapflights
Michael Rhodes, eCommerce Manager, Leger Holidays
2.5 Converting lookers to bookers
Speakers:
Steve O’Keefe, Sales Manager, RightNow Technologies
2.6 How to use data and data analytics to maximise the impact of CRM strategies and Enhance customer experience
Speakers:
Thorsten Purkus, Director of Marketing Analytics – Europe, Africa & Middle East,
Hyatt International Hotels & Resorts
Jerome Touze, Co-Founder & Co-CEO, WAYN.com
Section Three:
Revenue & Pricing Strategies
3.1 Understand how to use forecasting to optimise revenue in periods of high and low demand
Speakers:
Brian Berry, Regional Director of Revenue Management, Starwood Hotels & Resorts
Terje Roli, Head of Revenue Management, SAS Norway
Nicolas Robbe, Head of Revenue Management, Thalys
3.2 Align your customer data with your revenue management and pricing strategy
Speakers:
Kate Varini, betterrevenue.com, Senior Lecturer, Oxford Brookes University
Ian Brown, Partner, Oliver Wyman Consulting
3.3 Apply effective revenue management across all your distribution channels
Speakers:
Chinmai Sharma, VP Revenue Management, Wyndham Hotels
Tobi Kuhlang, Vice President of Revenue Development, Accor Hospitality
Alex Gisbert, Regional Director of International Strategic Accounts EMEA, Expedia
Regina Mylan, Senior Director of Revenue Management, GTA by Travelport
3.4 Understand the product and pricing strategies needed to maximise ancillary revenues
Speakers:
Cory Garner, Manager International Distribution, American Airlines
3.5 Where to invest and on what? Which travel products will be making the money next year and how will you be selling them?
Speakers:
Glenn Fogel, MD International, Priceline
Brian Pratt, VP e-Commerce EMEA, Starwood
Paul Furner, MD, Travel Republic
3.6 Global revenue optimisation – technology update and future trends
Hosted by IDeaS
3.7 Integrating technology and revenue management to maximise revenues
Hosted by Pros
Summary
List of Figures
Figure 1: Are travel suppliers soon going to be online travel agents?
Figure 2: Are online travel agents soon going to be advertising channels?
Figure 3: Will Google rule the search world for ever?
Figure 4: How much of your online marketing spend goes on search?
Figure 5: What will be the relative importance of search engine marketing vs. social media marketing by the end of 2008?
Figure 6: What controls your customer’s web buying behaviour?
Figure 7: Will any of the current social media sites ever rival the marketing reach of Google?
Figure 8: Are social sites and user reviews:
Figure 9: What is the best tool in the online marketing arsenal?
Figure 10: Most popular activities online
Figure 11: About Internet users
Figure 12: Challenges identified by web users
Figure 13: Is social media...
Figure 14: Customers enjoy submitting reviews
Figure 15: Reviews help us manage the product range
Figure 16: Should social media sites be used most often by:
Figure 17: Can social media make you money?
Figure 18: Is the commission worth it? What will be the rate of direct to indirect distribution in 2010?
Figure 19: In a recession should travel suppliers look to:
Figure 20: Worldwide mobile internet users, mobile search users and mobile search advertising revenues, 2006-2011 (millions)
Figure 21: The top ten social networking websites by volume (worldwide users, millions)
Figure 22: The Visit Scotland loyalty ladder
Figure 23: Visit Scotland last year holiday funnel
Figure 24: Cheapflights.com case study - Results for segmented emails with relevant and timely content
Figure 25: Will the hotel industry in Europe see the average rate coming down in Q3/Q4 2008?
Figure 26: Profile thinking based upon segmentation and demand
Figure 27: Do you believe that the tour package market ex UK will shrink this summer?
Figure 28: To what extent do you believe that economic trends will impact online travel companies in Q3/Q4 2008?
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