IMPORTANT MESSAGE
YOUR BROWSER DOES NOT SUPPORT JAVASCRIPT OR IT HAS SWITCHED JAVASCRIPT OFF!
Without JavaScript, you may not be able to use many functions based on JavaScript and Ajax like quick login, comments, polls, etc, on this and other websites!

Home » Reports

Current EyeforTravel Research & Reports

A more knowledgeable industry is a stronger one and in these very competitive times, the need for improved market intelligence in the travel and tourism industry is increasingly vital. Access to good intelligence underpins effective strategies and the ability to understand and anticipate the market is a priority for successful organisations.

EyeforTravel Research is expert in the online travel market and publishes a variety of reports.

VIEW EYEFORTRAVEL
CATALOGUE OF REPORTS

We produce in-depth reports packed full of data, trends and strategic analysis to help the travel industry make sense of online travel markets around the world and formulate more effective strategies. Our research & reports cover an increasing number of travel markets around the world and specialise in relevant cutting edge topics.

VIEW PAST EYEFORTRAVEL
CONFERENCE PROCEEDINGS

EyeforTravel’s world leading global events bring the industry together to discuss tomorrow’s strategy. If you couldn’t make an EyeforTravel conference … or missed tracks you wanted to attend ... wish to re-cap ... want your entire team to benefit from the content ... we have it covered.

EyeforTravel reports are used by many of the leading companies from all across the industry, all across the world, including airlines, hotels, car rental and cruise companies, tourism boards, tour operators, online intermediaries, consultancies, technology companies... and anyone else who’s involved with online travel.

How can businesses benefit from investing in research?

Minimise risks of doing business – make the right decisions, and detect threats and trends early on
Market and customer orientation – identify your external focus
Identify opportunities in the marketplace – realise new trends before your market and competitors
Confirm if opportunities exist and understand market characteristics
Devise efficient strategies to move ahead
Better market selection and positioning – understand where you fit and discover untapped potential
Generate ideas for new strategies - find out what your target audience want and what the rest of the industry are doing
Better customer interaction – develop a detailed customer market view
Learn how to speak directly to the people you’re trying to reach
Develop more interesting and powerful marketing
Position yourself for market growth
Boost sales
Increase profitability
Open new markets

CATALOGUE OF REPORTS

Using research & market intelligence will help your travel company succeed online by helping you in:

Choosing the right distribution channels
Knowing how market trends are impacting your business now and in the future
Learning how to target your markets in the best way
Understanding which marketing strategies work best
Realising how your target market is researching and making buying decisions
Figuring out how you should attract new customer segments
Being familiar with how customers are adapting to the latest technologies
Identifying where it makes sense to expand
Being confident about where to open new markets
Always having a competitive edge to your decision-making in a very fast paced industry

CATALOGUE OF REPORTS

What some of our clients say:

It is a challenge to keep up-to-date, and make the right choices concerning our online presence in the different markets. With the European Online Travel Report from EyeforTravel, we have a better overview of the different challenges facing us in each market, making it easier for us to choose the right actions to increase online sales outside the mature Scandinavian markets.

SAS International

Conducting research yourself is expensive and difficult, but by investing in key reports it helps give you insight into the current market, what your competitors are doing and helps put perspective on your business as part of the larger industry. You should never base actions on assumptions because you’re in danger of getting things completely wrong – research findings are always good for backing up business decisions.

Best Western Hotels Great Britain

These insights have helped us to understand developments within individual markets and are providing us with answers to questions we would not have had about certain markets. ... it will be valuable in helping us localise our business to certain markets and segments

Web Reservations International

Investment in market research is a critical element for our business planning and decision-making and helps determine our market focus for the year ahead.

Google

In Lessno we build our business based on market research reports. They allow us to know our competitors better and what is more important to think ahead of them. To ride the wave one should first see it coming. Marketing research is invaluable in understanding the market trends and seeing the next big thing to capitalize on.

Lessno.com

CATALOGUE OF REPORTS