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There’s been a true explosion in online sales across Europe and further developments are on the horizon. Rising internet and broadband penetration continues, internet use advances, new online payment facilities, trust, more suppliers, more online intermediaries, more innovative tactics, sophisticated technologies, superior online marketing, increasingly targeted strategies ... these are just some of the factors driving consumers to buy their travel online. But what, where, why and how?

 Are you sure you’re getting your maximum share of Europe’s online travel market?   

This years NEW European Online Travel Report: 3rd Edition from EyeforTravel provides the research and market intelligence necessary to make the right business decisions for travel distribution in the region

The European travel market is fragmented and each market is showing a different distribution landscape. 

For anyone who’s involved in online travel distribution and marketing - this is your most vital tool. Create your smartest marketing and distribution strategy yet ...

Social Media - A “Must-Know” for the airline industry

It is early days for social media as a B2C tool. The scale of activity at the non-commercial level is however such that businesses cannot help but seek to tap into what may prove to be a lucrative flow. It may or may not be an important tool of the future - but meanwhile it is too potentially valuable to ignore. Anything that might give you - or your competitors - a competitive edge is Must-Know at a critical time like this.

This report, carefully researched by Steven Frischling & Addison Schonland at the Innovation Analysis Group (IAG), is a fine guide to help you through the key issues and potential traps.

This industry report provides an in-depth analysis of distribution trends in the USA and Canadian travel markets, including: 

• Online / Offline market values
• Domestic / Outbound statistics
• Sector analysis for Airlines, hotels, rail, cruise, bus, car rental & package tours
• The role of online intermediaries within the industry sectors
• Original data from 2002 and forecast to 2012
• Over 180 tables & charts and 230+ pages
• Independent and unbiased information about the USA and Canadian markets (as a region and as individual countries) 

It is revealed that North American travellers are spending more money over the Internet at the moment, despite negative growth expected for total travel spend. This means that the online travel market has been withstanding some of the impacts thrown about by the current economic climate. 

Travel companies are urged to put solid strategies in place to capitalise on predicted shifts in the market. 

This report focuses on the Rail sector of the North American travel market and is based on an in-depth statistical analysis that investigates purchasing channels of the US and Canadian travel consumers. Historical, current and forecasted data has been developed and detailed trends can be seen from 2002 and forward to 2012.

This report focuses on the Package Tour sector of the North American travel market and is based on an in-depth statistical analysis that investigates purchasing channels of the US and Canadian travel consumers. Historical, current and forecasted data has been developed and detailed trends can be seen from 2002 and forward to 2012.

This report focuses on the online intermediary sector (OTA) of the North American travel market and is based on an in-depth statistical analysis that investigates purchasing channels of the US and Canadian travel consumers. Historical, current and forecasted data has been developed and detailed trends can be seen from 2002 and forward to 2012.

Mobile Technology in Travel Report: The Detail is the second in the series of EyeforTravels' School of Mobile reports. This report has been designed from the ground up to help decision makers in the Travel and Tourism industry navigate the mobile ecosystem and make intelligent decisions about understanding and embracing mobile.

It includes 16 case studies about some of the industry's most innovative travel companies, plus insight into the many opportunities and technology solutions that are available.  

To gain insight, learn and become engaged with all of the exciting potential mobile solutions for your travel company, you can sign up as an Advanced Member of EyeforTravel Research and access you FREE copy now.

The new and enhanced 2008 edition of the European Online Travel Report will reveal the very latest travel distribution trends in Europe, present an in-depth analysis of new research findings and ultimately offer strategic support for travel companies throughout the world looking to target the European travel markets.

Incorporating an overview of the region, insights into key European travel markets, Internet penetration, payment trends and leading company performance, as well as detailed sector analyses which uncover trends of airlines, hotels, tour operators, car rental, cruise, online intermediaries and more, this report will help you to strategically position your company.

Packed with key statistics, charts and expert analysis we explore how consumers are buying travel in Europe as a whole, take an in-depth look at the UK, Germany, France, Italy, Spain, Portugal and Scandinavia as individual markets, and also look into the top level trends within the Eastern, Middle and Southern European regions. Exploring historical data from 2002 and looking forward to 2011, this is an essential source of market intelligence that will enable you to define your online strategy for 2008 and beyond.

Invaluable information necessary to understand, plan and implement your distribution & marketing strategies in the world's most exciting and profitable emerging travel markets.

Travel markets that can generate the biggest ROI are just starting to open and are poised for incredibly fast growth. Its simple, travel brands built now will be worth millions in the near future... but only if you get it right! 

EyeforTravel have produced three brand new reports which examine the trends of travel distribution in the world's fastest growing large travel markets. 

Get your hands on market intelligence that will enable you to sell travel effectively to these consumers!

The reports will provide you with country data that will give you the big picture, a look at some of the key demographics and their implications in terms of growth, risk and how these may impact your business. They'll give you insight into domestic and outbound travel trends, sector specific analysis and online and offline distribution & marketing tactics. Plus, unlike most industry reports, these reports are not just based on what the industry is doing, but crucially we've researched the travel consumers in these markets to find out the population's propensity to travel and asked exactly what they need from the travel industry... and the results make fascinating and potentially lucrative reading.

Save time and money trying to research this complex market yourself!

Continuous economic growth and changing tourism policies. An emerging middle class and increasing disposable income. Growth in Internet use, broadband and electronic payment facilities. Large volumes and large values. Technological innovations and changing consumer purchasing habits. Growing online travel markets and power in traditional channels... China is an attractive travel market and companies need to understand the dynamic market requirements for successful entry and growth.

Do you want to sell your travel product to the Chinese travel consumer?

Progressive economic policies have driven the Indian economy. A growing middle class is driving consumption. Robust growth of the Indian travel market is expected and with Internet, broadband and credit card penetration on the rise, as well as an increasing awareness and confidence in the online channels, plus new travel products on the market... online travel bookings are taking off.

Do you want to sell your travel product to the Indian travel consumer?

Including an overview of Central & Eastern Europe

Predictions for the Russian economy are positive and earnings are rising steadily. Trends in domestic and outbound travel predict significant increases in all sectors. Unprecedented growth in ICT development, Internet access, broadband and e-payment facilities. Powerful traditional channels and online bookings in all travel sectors are now beginning to take off.

CEE has experienced considerable change in consumer spending patterns during the transition to free market economies, and with an overall population of around 148 million, the market is of a similar size to Russia, although over a much smaller area. This region is highly fragmented but the markets are showing attractive signs for the travel industry.

Do you want to sell your travel product to the Russian & CEE travel consumers?

The first in a series of EyeforTravel Consumer Snapshots, The UK Young Professional & Online Travel Report gives you an insight into the behaviour of one of the UK's keenest online travel buyers, by exploring how they view and buy travel online. Based on a survey of over 600 UK professionals, the report presents you with a detailed analysis of the results, revealing invaluable statistics and key trends.

Quite simply, the Internet has become increasingly powerful in the travel and tourism industry and it's now too important to be ignored. The direct-to-consumer model is also the foundation of an increasing number of successful businesses today and argued to be the vital competitive edge for tomorrow.