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Mobile Technology in Travel Report: The Detail
published: May 2009
author: EyeforTravel Research
pages: 180
document size: 127.1 kB
price: FREE for Advanced Members
Mobile Technology in Travel Report: The Detail is the second in the series of EyeforTravel's School of Mobile reports. This report has been designed from the ground up to help decision makers in the Travel and Tourism industry navigate the mobile ecosystem and make intelligent decisions about understanding and embracing mobile.
The report offers you the chance to explore through the travel buing cycle and identify if and how Mobile can work for you.
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Table of Contents
1. Introduction 1.1. How has the travel industry embraced mobile technology to date? 1.2 Who is the mobile traveler?
2. Mobilising the Travel Buying Cycle
3. Mobile Technology and Solutions
3.1 Introduction
Article by Ambiesense:
“How can mobile enhance the travel experience?”
3.2 Mobile Internet & Mobile Analytics
Article by Netbiscuits:
“Internet goes Mobile: 10 Golden Rules for Big Success on Small Screens”
SIXT Case Study Lufthansa Case Study
ORTG Case Study
3.3 Mobile Applications
Article by MobiEXPLORE:
“Mobile Travel Guides: Travel Mobilisation - How mobile can bring benefits
during the downturn”
Rearden Commerce Case Study
Kayak Case Study
Lonely Planet Case Study
3.4 Mobile Search
3.5 Mobile Marketing and Advertising
JAL Hotels Case Study
lastminute.com Case Study
3.6 Mobile Customer Service, CRM & Ancillary Revenue Generation
Article by The Sound of Data:
Mobile Travel Solutions
British Airways Case Study
Hilton Case Study
Egencia Case Study
3.7 Mobile and Location
WAYN & Rummble Case Study
Visit Britain Case Study
TUI Case Study
3.8 Mobile Ticketing and 2D Barcodes
SAS Case Study
3.9 mTransactions
Jet Airways Case Study
4. Preparing to invest in Mobile
4.1 The EyeforTravel Pearls of Wisdom
4.2 Addressing the arguments against mobile
4.3 The future of mobile in travel
List of Figures
Figure 1: Age breakdown by type of browser access and age Figure 2: Age breakdown by type of application access and country Figure 3: Age breakdown by type of SMS access and country Figure 4: Gender breakdown by type of browser access and country Figure 5: Gender breakdown by type of application access and country Figure 6: Gender breakdown by type of SMS access and country Figure 7: Income breakdown of mobile browser access by access type and country Figure 8: Income breakdown by type of Application access and country Figure 9: Income breakdown by type of SMS access and country
Methodology
The content of this report is based on extensive secondary and primary research by EyeforTravel within all sectors of the travel and tourism industry, and with a wide range of mobile technology companies and other leading mobile experts.
The case studies have been developed by EyeforTravel based on in-depth interviews with the respective companies.
Other content makes up a combination of secondary research by EyeforTravel, generous contributions from the various experts in the field and over 100 interviews with technology solutions companies. |
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