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Mobile Technology in Travel Report: Consumer Insight


Cover
published: June 2009
author: EyeforTravel Research
document size: 6.3 MB
price: £250

 

Mobile Technology in Travel Report: The Consumer will be released at the start of June and is the third report in EyeforTravel's School of Mobile series.

 
Travel companies that are eager to get to grips with Mobile, ready to really understand users and are looking to devise an excellent strategy... this is the report for you.
 
To build a strong strategy in Mobile that wins budget right now, travel executives need to be equipped with as many good facts they can get their hands. This will really do the job.
 
With this report at hand you’ll have:
  • An enormous amount of consumer data to enable deep insight into the demographic trends of mobile users and their usage patterns (including USA, UK, Germany, France , Italy, Spain)   
  • A clear picture of data use, how it’s developing and who’s using what
  • Insight into what UK consumers want from their mobiles and in particular, the travel companies. Brand new results from EyeforTravel’s UK mobile traveller survey  
  • Loads of stats, analysis, info and ideas to really get behind the mobile user and devise fact based strategies to move forward 

Make sure you have the 3rd piece of the mobile strategy puzzle.



Table of Contents

Details to come soon

List of Figures

Details to come soon

Methodology

An in-depth analysis of mobile user data and analytical results of an EyeforTravel UK consumer survey conducted in May 2009
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