Figure 1.1.1: Growth in outbound tourism in 2008, by source region
Figure 1.1.2: World inbound tourism: International tourist arrivals in 2008
Figure 1.1.3: International tourist arrivals in 2007-2008 22
Figure 1.1.4: Top 10 holiday destinations globally in 2007-2008 (in million visitors per year)
Figure 1.1.5: European travel market size in 2002-2012F
Figure 1.1.6: European travel market size in 2008 by country/region (€ million)
Figure 1.1.7: European travel market data in 2008 by market
Figure 1.1.8: Total travel market value in 2002-2012F, by country/region
Figure 1.1.9: European total travel market in 2007-2008, by sector (€ million and as %)
Figure 1.1.10: European total travel market in 2008, by country and sector (€ million and as %)
Figure 1.1.11: Division of the European travel market sectors in 2008 by country/region
Figure 2.1: Leading destinations of European outbound travellers in 2008
Figure 2.2: Leading European outbound travel markets (million trips) in 2008 and YoY change 2007-2008
Figure 2.3: European outbound trip growth markets in 2008
Figure 2.4: Main reasons for not having gone on holiday in 2008
Figure 2.5: Financial reasons for not having gone on holiday in 2008, by country
Figure 2.6: The major motivation for EU citizens’ main holiday trip in 2008
Figure 2.7: Purpose of travel by Europeans in 2008 (million trips and market share in %)
Figure 2.8: How EU citizens make savings on their holiday budgets
Figure 2.1.1: Use of internet to research travel options in Europe in 2006-2008
Figure 2.1.2: Internet penetration of European travel markets in 2002-2012F
Figure 2.1.3: Internet users: Million internet users (aged 15-74 years) in Europe in the last three months in 2002-2012F
Figure 2.1.4: Internet penetration: Percentage of individuals who accessed the internet in the last three months in
2008, by country
Figure 2.1.5: Internet penetration: percentage of individuals who accessed the internet in the last three months in 2002-2012F, by country
Figure 2.1.6: Internet penetration, in millions users in 2008, by country
Figure 2.1.7: Internet penetration, in millions users in 2002-2012F, by country
Figure 2.1.8: Broadband penetration in April 2008, by country
Figure 2.1.9: Broadband penetration growth rate 2007-2008, by country
Figure 2.1.10: Total number of cards issued in 2007, per country
Figure 2.1.11: Number of cards issued per inhabitant in 2008
Figure 2.1.12: Effect of online research on brand chosen: Percentage of online shoppers
who said online research had an effect on brand chosen
Figure 2.1.13: Goods and services ordered over the Internet, for private use, in the last year (2008)
Figure 2.1.14: Percentage of individuals who ordered travel and holiday accommodation
over the internet in the last 12 months in 2002-2012F, by market
Figure 2.1.15: Percentage of individuals who ordered travel and holiday accommodation over the internet in the
last 12 months, by country
Figure 2.1.16: Trends in online expenditure per online travel buyer in 2002-2012F, by country/region (€)
Figure 3.1.1: European travel market size: online vs. offline in 2002-2012F
Figure 3.1.2: European travel market: online vs. offline in 2002-2012F, by country/region
Figure 3.1.3: European travel market in 2008, by country/region
Figure 3.1.4: European travel market in 2008: online vs. offline, by sector (€ million)
Figure 3.1.5: European online travel market in 2008, by sector (€ million and as %)
Figure 3.1.6: European online market growth, by sector
Figure 3.1.7: Sector proportion of European online travel market in 2002-2012F (%)
Figure 3.1.8: Sector proportion of European online travel market in 2008, by country/region
Figure 3.2.1: Countries/regions as percentage of overall online market in 2007-08
Figure 3.2.2: Per capita online travels spend in 2007-09F (€)
Figure 3.2.3: The UK online travel market in 2008
Figure 3.2.4: Top UK holiday destinations in 2008 (number of trips)
Figure 3.2.5: Trends in the UK online travel market in 2002-2012F
Figure 3.2.6: Value of distribution channels in the UK travel market, online vs. offline in 2002-2012F
Figure 3.2.7: Online penetration of the UK travel market in 2002-2012F
Figure 3.2.8: The UK online travel market in 2008, by sector
Figure 3.2.9: Total UK travel market in 2008, by sector
Figure 3.2.10: The UK online travel market, growth rates, by sector
Figure 3.2.11: Trends in the UK online travel market in 2002-2012F, by sector (€ million)
Figure 3.2.12: Trends in the UK online air travel market in 2002-2012F
Figure 3.2.13: Top 10 budget travel websites in the UK, September 2008
Figure 3.2.14: Value of distribution channels within the UK market in 2002-2012F, by sector
Figure 3.2.15: Online penetration trends of UK travel market in 2002-2012F, by sector
Figure 3.2.16.: The UK travel market sectors as a percentage of the total UK travel market in 2008
Figure 3.2.17: Trends in the UK online travel market, direct vs. indirect sales in 2002-2012F (in € million and as %)
Figure 3.2.18: The German online travel market in 2008
Figure 3.2.19: Top German holiday destinations (abroad) in 2007 and 2008
Figure 3.2.20: Trends in the German online travel market in 2002-2012F
Figure 3.2.21: Value of distribution channels in the German travel market, online vs. offline in 2002-2012F
Figure 3.2.22: Online penetration of the German travel market in 2002-2012F
Figure 3.2.23: The German online travel market in 2008, by sector
Figure 3.2.24: Total German travel market in 2008, by sector
Figure 3.2.25: The German online travel market, growth rates, by sector
Figure 3.2.26: Trends in the German online travel market in 2002-2012F, by sector (€ million)
Figure 3.2.27: Trends in the German online air travel market in 2002-2012F
Figure 3.2.28: Value of distribution channels within the German travel market in 2002-2012F, by sector
Figure 3.2.29: Online penetration trends of the German travel market in 2002-2012F, by sector
Figure 3.2.30: The German travel market sectors as a percentage of the total German travel market in 2008
Figure 3.2.31: Sources of information for selecting accommodation (includes all types of accommodation,
including package holidays)
Figure 3.2.32: Largest tour operators in Germany
Figure 3.2.33: Market shares of Germany’s largest tour operators in 2008
Figure 3.2.34: Trends in German online travel market, direct vs. intermediary in 2002-12F (in € million and as %)
Figure 3.2.35: The French online travel market in 2008
Figure 3.2.36: Trends in the French online travel market in 2002-2012F
Figure 3.2.37: The French online travel market, growth rates, by sector
Figure 3.2.38: Value of distribution channels in the French travel market, online vs. offline in 2002-2012F
Figure 3.2.39: Online penetration of the French travel market in 2002-2012F
Figure 3.2.40: The French online travel market in 2008, by sector
Figure 3.2.41: Total French travel market in 2008, by sector
Figure 3.2.42: Trends in the French online travel market in 2002-2012F, by sector (€ million)
Figure 3.2.43: Trends in the French online air travel market in 2002-2012F
Figure 3.2.44: Value of distribution channels within the French travel market in 2002-2012F
Figure 3.2.45: Online penetration trends of French travel market in 2002-12F, by sector
Figure 3.2.46: The French travel market sectors as a percentage of the total French travel market in 2008
Figure 3.2.47: Trends in the French online travel market, direct vs. intermediary in 2002-2012F
Figure 3.2.48: The Southern European online travel market in 2008
Figure 3.2.49: Trends in the Southern European online travel market in 2002-12F
Figure 3.2.50: The Southern European online travel market in 2002-2012F, by country
Figure 3.2.51: The Southern European travel market in 2008, by country/region
Figure 3.2.52: The Southern European online travel market, growth rates, by sector
Figure 3.2.53: Value of distribution channels in the Southern European travel market, online vs. offline in 2002-2012F
Figure 3.2.54: Online penetration of the Southern European travel market in 2002-2012F
Figure 3.2.55: The Southern European online travel market in 2008, by sector
Figure 3.2.56: Total Southern European travel market in 2008, by sector
Figure 3.2.57: Sector proportion of the Southern online travel market in 2008, by country
Figure 3.2.58: Trends in the Southern European online travel market in 2002-2012F, by sector (€ million)
Figure 3.2.59: Trends in the Southern European online air travel market in 2002-12F
Figure 3.2.60: Value of distribution channels within the Southern European travel market in 2002-2012F, by sector
Figure 3.2.61: Online penetration trends of the Southern European travel market in 2002-2012F, by sector
Figure 3.2.62: The Southern European travel market sectors as a percentage of total Southern travel market in 2008
Figure 3.2.63: Trends in the Southern European online hotel market in 2002-2012F, by country
Figure 3.2.64: Trends in the Southern European online market, direct vs. intermediary in 2002-2012F (in € million and as %)
Figure 3.2.65: The Italian travel market in 2008
Figure 3.2.66: Italy’s top 4 holiday destinations abroad (% per 100 trips abroad) per trimester in 2008
Figure 3.2.67: Value of distribution channels in the Italian travel market, online vs. offline in 2002-2012F
Figure 3.2.68: Online penetration of the Italian travel market in 2002-2012F
Figure 3.2.69: Value of distribution channels within the Italian travel market in 2002-2012F, by sector
Figure 3.2.70: Online penetration trends of the Italian travel market in 2002-2012F, by sector
Figure 3.2.71: The Italian online travel market in 2008, by sector
Figure 3.2.72: Total Italian travel market in 2008, by sector
Figure 3.2.73: The Spanish travel market in 2008
Figure 3.2.74: Value of distribution channels in the Spanish travel market, online vs. offline in 2002-2012F
Figure 3.2.75: Online penetration of the Spanish travel market in 2002-2012F
Figure 3.2.76: Value of distribution channels within the Spanish travel market in 2002-2012F, by sector
Figure 3.2.77: Online penetration trends of the Spanish travel market in 2002-2012F, by sector
Figure 3.2.78: The Spanish online travel market in 2008, by sector
Figure 3.2.79: Total Spanish travel market in 2008, by sector
Figure 3.2.80: Top 10 most visited Spanish travel websites January and February 2009 (by Spanish internet users)
Figure 3.2.81: Top 10 most visited Spanish hotel chain websites in January and February 2009 (by Spanish internet users)
Figure 3.2.82: Top 10 most visited Spanish airline websites in January and February 2009 (by Spanish internet users)
Figure 3.2.83: The Nordic online travel market in 2008
Figure 3.2.84: Trends in the Nordic online travel market in 2002-2012F
Figure 3.2.85: Trends in the Nordic online travel market in 2002-2012F, by country
Figure 3.2.86: The Nordic online travel market, growth rates, by sector
Figure 3.2.87: Value of distribution channels in the Nordic travel market, online vs. offline in 2002-2012F
Figure 3.2.88: Online penetration of the Nordic travel market in 2002-2012F
Figure 3.2.89: The Nordic online travel market in 2008, by sector
Figure 3.2.90: Total Nordic travel market in 2008, by sector
Figure 3.2.91: Trends in the Nordic online travel market in 2002-2012F, by sector (€ million)
Figure 3.2.92: Sector proportion of Nordic online travel market in 2008, by country
Figure 3.2.93: Trends in the Nordic online air travel market in 2002-12F
Figure 3.2.94: Value of distribution channels within the Nordic travel market in 2002-2012F, by sector
Figure 3.2.95: Online penetration trends of the Nordic travel market in 2002-2012F, by sector
Figure 3.2.96: The Nordic travel market sectors as a percentage of the total Nordic travel market in 2008 107
Figure 3.2.97: Trends in the Nordic online market, direct vs. intermediary in 2002-2012F (in € million and as %)
Figure 3.2.98: The Middle European online travel market in 2008
Figure 3.2.99: Trends in the Middle European online travel market in 2002-2012F
Figure 3.2.100: The Middle European online travel market, growth rates, by sector
Figure 3.2.101: Value of distribution channels in the Middle European travel market, online vs. offline in 2002-2012F
Figure 3.2.102: Online penetration of the Middle European travel market in 2002-2012F
Figure 3.2.103: The Middle European online travel market in 2008, by sector
Figure 3.2.104: Total Middle European travel market in 2008, by sector
Figure 3.2.105: Trends in Middle European online travel market in 2002-2012F, by sector (€ million)
Figure 3.2.106: Trends in the Middle European online air travel market in 2002-12F
Figure 3.2.107: The Middle European travel market sectors as a percentage of total Middle European travel market in 2008
Figure 3.2.108: Value of distribution channels within the Middle European travel market in 2002-2012F, by sector
Figure 3.2.109: Online penetration trends of the Middle European travel market in 2002-2012F, by sector
Figure 3.2.110: Trends in the Middle European online market, direct vs. intermediary in 2002-2012F (in € million and as %)
Figure 3.2.111: The online travel market of the Twelve New in 2008
Figure 3.2.112: Trends in the online travel market of the Twelve New in 2002-2012F
Figure 3.2.113: Online travel market of the Twelve New, growth rates, by sector
Figure 3.2.114: Value of distribution channels in the travel market of the Twelve New, online vs. offline in 2002-2012F
Figure 3.2.115: Online penetration of the travel market of the Twelve New in 2002-2012F
Figure 3.2.116: Online travel market of the Twelve New in 2008, by sector
Figure 3.2.117: Total travel market of the Twelve New in 2008, by sector
Figure 3.2.118: Trends in the online travel market of the Twelve New in 2002-2012F, by sector (€ million)
Figure 3.2.119: Trends in the online air travel market of the Twelve New in 2002-2012F
Figure 3.2.120: Value of distribution channels within the travel market of the Twelve New in 2002-2012F, by sector
Figure 3.2.121: Online penetration trends of the travel market of the Twelve New in 2002-2012F, by sector
Figure 3.2.122: Trends in the online market of the Twelve New, direct vs. intermediary in 2002-2012F (in € million and as %)
Figure 4.1: The European travel market in 2002-2012F, by sector
Figure 4.2: The European online travel market in 2002-2012F, by sector
Figure 4.1.1: The European transport market size in 2008: online versus offline, by sector (€ million)
Figure 4.1.2: Methods of transport for EU citizens’ main holiday trip in 2008
Figure 4.1.3: Methods of transport: car or motorbike, by country
Figure 4.2.1: Proportion of the airline sector of the total European travel market in 2002-2012F
Figure 4.2.1: Proportion of the airline sector of the total European travel market in 2002-2012F
Figure 4.2.2: Proportion of the total European airline market in 2008, by country/region
Figure 4.2.3: Proportion of the airline sector of the European online travel market in 2008, by country/region
Figure 4.2.4: Jet fuel prices on 2 October 2009
Figure 4.2.5: Total airline market divided by LCC & traditional airlines in 2002-2012F
Figure 4.2.6: Airline market divided by LCC & traditional airlines in 2002-2012F, by country/region
Figure 4.2.7: Trends in the European total, traditional and LCC airline ticket market in 2002-2012F,
by country/region (€ million)
Figure 4.2.8: Airline market growth, by type
Figure 4.2.9: The airline sector: Online vs. offline in 2002-2012F
Figure 4.2.10: The European airline market: Online penetration in 2002-2012F
Figure 4.2.11: Proportion of the airline sector of the European online travel market in 2002-2012F
Figure 4.2.12: Online airline market divided by LCC and traditional airlines in 2002-2012F
Figure 4.2.13: Online penetration of the LCC and traditional airline market in 2002-2012F
Figure 4.2.14: Online vs. offline value of the LCC and traditional airline market in 2002-2012F
Figure 4.2.15: Online penetration of the key European airline markets in 2008
Figure 4.2.16: Online penetration of the key European airline markets in 2002-2012F
Figure 4.2.17: Proportion of the European online airline market in 2008, by country/region
Figure 4.2.18: Value of the online airline markets (countries ranked for 2002, 2008 and 2012F in million €)
Figure 4.2.19: European airline market: Direct vs. intermediaries online distribution in 2002-2012F
Figure 4.2.20: Online distribution channels for LCC and traditional airlines in 2002-2012F
Figure 4.2.21: The Total UK airline market divided by LCC and traditional airlines in 2002-2012F
Figure 4.2.22: The UK airline market online vs. offline distribution values in 2002-2012F
Figure 4.2.23: The UK airline market: online penetration in 2002-2012F
Figure 4.2.24: The UK airline market direct vs. intermediaries online distribution in 2002-2012F
Figure 4.2.25: The Total German airline market divided by LCC and traditional airlines in 2002-2012F
Figure 4.2.26: The German airline market online vs. offline distribution values in 2002-2012F
Figure 4.2.27: The German airline market: online penetration in 2002-2012F
Figure 4.2.28: The German airline market direct vs. intermediaries online distribution in 2002-2012F
Figure 4.2.29: The Total French airline market divided by LCC and traditional airlines in 2002-2012F
Figure 4.2.30: The French airline market online vs. offline distribution values in 2002-2012F
Figure 4.2.31: The French airline market: online penetration in 2002-2012F
Figure 4.2.32: The French airline market direct vs. intermediaries online distribution in 2002-2012F
Figure 4.2.33: The Total Southern European airline market divided by LCC and traditional airlines in 2002-2012F
Figure 4.2.34: The Southern European airline market online vs. offline distribution values in 2002-2012F
Figure 4.2.35: The Southern European airline market: online penetration in 2002-2012F
Figure 4.2.36: The Southern European airline market direct vs. intermediaries online distribution in 2002-2012F
Figure 4.2.37: The Total Italian airline market divided by LCC and traditional airlines in 2002-2012F
Figure 4.2.38: The Italian airline market online vs. offline distribution values in 2002-2012F
Figure 4.2.39: The Italian airline market: online penetration in 2002-2012F
Figure 4.2.40: The Italian airline market direct vs. intermediaries online distribution in 2002-2012F
Figure 4.2.41: The Total Spanish airline market divided by LCC and traditional airlines in 2002-2012F
Figure 4.2.42: The Spanish airline market online vs. offline distribution values in 2002-2012F
Figure 4.2.43: The Spanish airline market: online penetration in 2002-2012F
Figure 4.2.44: The Spanish airline market direct vs. intermediaries online distribution in 2002-2012F
Figure 4.2.45: The Total Nordic airline market divided by LCC and traditional airlines in 2002-2012F
Figure 4.2.46: The Nordic airline market online vs. offline distribution values in 2002-2012F
Figure 4.2.47: The Nordic airline market: online penetration in 2002-2012F
Figure 4.2.48: The Nordic airline market direct vs. intermediaries online distribution in 2002-2012F
Figure 4.2.49: The Total Middle European airline market divided by LCC and traditional airlines in 2002-2012F
Figure 4.2.50: The Middle European airline market online vs. offline distribution values in 2002-2012F
Figure 4.2.51: The Middle European airline market: online penetration in 2002-2012F
Figure 4.2.52: The Middle European airline market direct vs. intermediaries online distribution in 2002-2012F
Figure 4.2.53: The airline market of the Twelve New divided by LCC and traditional airlines in 2002-2012F
Figure 4.2.54: The airline market of the Twelve New online vs. offline distribution values in 2002-2012F
Figure 4.2.55: The airline market of the Twelve New: online penetration in 2002-2012F
Figure 4.3.1: Proposed high speed rail network
Figure 4.3.2: Proportion of the train sector of the total European travel market in 2002-2012F
Figure 4.3.3: Proportion of the total European train market in 2008, by country/region
Figure 4.3.4: Proportion of the train sector of the European online travel market in 2008, by country/region
Figure 4.3.5: The European train market: Online vs. offline distribution values in 2002-2012F
Figure 4.3.6: The European train market: online penetration in 2002-2012F
Figure 4.3.7: Proportion of the train sector of the European online travel market in 2002-2012F
Figure 4.3.8: Online penetration of the key European train markets in 2008
Figure 4.3.9: Online penetration of the key European train markets in 2002-2012F
Figure 4.3.10: Proportion of the European online train market in 2008, by country/region
Figure 4.3.11: Value of the online train markets (countries ranked for 2002, 2008 and 2012F in million €)
Figure 4.3.12: The European train market: Direct vs. intermediaries online distribution in 2002-2012F
Figure 4.3.13: The UK train market: online vs. offline distribution values in 2002-2012F
Figure 4.3.14: The UK train market: online penetration in 2002-2012F
Figure 4.3.15: The German train market: online vs. offline distribution values in 2002-2012F
Figure 4.3.16: The German train market: online penetration in 2002-2012F
Figure 4.3.17: The French train market: online vs. offline distribution values in 2002-2012F
Figure 4.3.18: The French train market: online penetration in 2002-2012F
Figure 4.3.19: The French train market: Direct vs. intermediaries online distribution in 2002-2012F
Figure 4.3.20: The Southern European train market: online vs. offline distribution values in 2002-2012F
Figure 4.3.21: The Southern European train market: online penetration in 2002-2012F
Figure 4.3.22: The Italian train market: online vs. offline distribution values in 2002-2012F
Figure 4.3.23: The Italian train market: online penetration in 2002-2012F
Figure 4.3.24: The Spanish train market: online vs. offline distribution values in 2002-2012F
Figure 4.3.25: The Spanish train market: online penetration in 2002-2012F
Figure 4.3.26: The Nordic train market online vs. offline distribution values in 2002-2012F
Figure 4.3.27: The Nordic train market: online penetration in 2002-2012F
Figure 4.4.1: Proportion of the car rental sector of the total European travel market in 2002-2012F
Figure 4.4.2: Proportion of the total European car rental market in 2008, by country/region
Figure 4.4.3: Proportion of the car rental sector of the European online travel market in 2008, by country region
Figure 4.4.4: The European car rental market: Online vs. offline distribution values in 2002-2012F
Figure 4.4.5: The European car rental market: online penetration in 2002-2012F
Figure 4.4.6: Proportion of the car rental sector of the European online travel market, 2002-2012F
Figure 4.4.7: Online penetration of the key European car rental markets in 2008
Figure 4.4.8: Online penetration of the key European car rental markets in 2002-2012F
Figure 4.4.9: Proportion of the European online car rental market in 2008, by country/region
Figure 4.4.10: The value of the online car rental markets (countries ranked for 2002, 2008 and 2012F in million €)
Figure 4.4.12: The UK car rental market: online vs. offline distribution values in 2002-2012F
Figure 4.4.13: The UK car rental market: online penetration in 2002-2012F
Figure 4.3.14: The UK car rental market: Direct vs. intermediaries online distribution in 2002-2012F
Figure 4.4.15: The German car rental market: online vs. offline distribution values in 2002-2012F
Figure 4.4.16: The German car rental market: online penetration in 2002-2012F
Figure 4.4.17: The German car rental market: Direct vs. intermediaries online distribution in 2002-2012F
Figure 4.4.18: The French car rental market: online vs. offline distribution values in 2002-2012F
Figure 4.4.19: The French car rental market: online penetration in 2002-2012F
Figure 4.4.20: The French car rental market: Direct vs. intermediaries online distribution in 2002-2012F
Figure 4.4.21: The Southern European car rental market: online vs. offline distribution values in 2002-2012F
Figure 4.4.22: The Southern European car rental market: online penetration in 2002-2012F
Figure 4.4.23: The Southern European car rental market: Direct vs. intermediaries online distribution, 2002-2012F
Figure 4.3.24: The Italian car rental market: online vs. offline distribution values in 2002-2012F
Figure 4.3.25: The Italian car rental market: online penetration in 2002-2012
Figure 4.3.26: The Italian car rental market: Direct vs. intermediaries online distribution in 2002-2012F
Figure 4.3.27: The Spanish car rental market: online vs. offline distribution values in 2002-2012F
Figure 4.3.28: The Spanish car rental market: online penetration in 2002-2012F
Figure 4.3.29: The Spanish car rental market: Direct vs. intermediaries online distribution in 2002-2012F
Figure 4.4.30: The Nordic car rental market: online vs. offline distribution values in 2002-2012F
Figure 4.4.31: The Nordic car rental market: online penetration in 2002-2012F
Figure 4.4.32: The Nordic car rental market: Direct vs. intermediaries online distribution in 2002-2012F
Figure 4.4.33: Proportion of the Nordic online car rental market in 2002-2012F, by country
Figure 4.4.34: The Middle European car rental market: online vs. offline distribution values in 2002-2012F
Figure 4.4.35: The Middle European car rental market: online penetration in 2002-2012F
Figure 4.4.36: The Middle European car rental market: Direct vs. intermediaries online distribution in 2002-2012F
Figure 4.4.37: The car rental market of the Twelve New: online vs. offline distribution values in 2002-2012F
Figure 4.4.38: The car rental market of the Twelve New: online penetration in 2002-2012F
Figure 4.4.39: The car rental market of the Twelve New: Direct vs. intermediaries online distribution in 2002-2012F
Figure 4.5.1: European cruise passengers, by country (‘000), 2003-2008
Figure 4.5.2: Value of the European cruise market in 2002-2012F
Figure 4.5.3: The European cruise market in 2002-2012F, by country (€ million)
Figure 4.5.4: Proportion of the total European cruise market in 2008, by country/region
Figure 4.5.5: Proportion of the cruise sector of the total European travel market in 2002-2012F
Figure 4.5.6: The European cruise market: Online vs. offline distribution values in 2002-2012F
Figure 4.6.1: The European sea ferry market: online vs. offline distribution values in 2002-2012F
Figure 4.6.2: The European sea ferry market: online penetration in 2002-2012F
Figure 4.6.3: The European sea ferry market: Direct vs. intermediaries online distribution in 2002-2012F
Figure 4.6.4: Online penetration of the key European sea ferry markets in 2008
Figure 4.6.5: Online penetration of the key European sea ferry markets in 2002-2012F
Figure 4.6.6: Proportion of the European online sea ferry market in 2008, by country/region
Figure 4.6.7: Proportion of the total European sea ferry market in 2008, by country/region
Figure 4.6.8: Value of the online sea ferry markets (countries ranked for 2002, 2008 and 2012F in million €)
Figure 4.6.9: Proportion of the sea ferry sector of the online European travel market and total European travel
market in 2002-2012F
Figure 4.6.10: The UK sea ferry market: online vs. offline distribution values in 2002-2012F
Figure 4.6.11: The UK sea ferry market: online penetration, 2002-2012F
Figure 4.6.12: The UK sea ferry market: Direct vs. intermediaries online distribution in 2002-2012F
Figure 4.6.13: The German sea ferry market: online vs. offline distribution values in 2002-2012F
Figure 4.6.14: The German sea ferry market: online penetration in 2002-2012F
Figure 4.6.15: The German sea ferry market: Direct vs. intermediaries online distribution in 2002-2012F
Figure 4.6.16: The French sea ferry market: online vs. offline distribution values in 2002-2012F
Figure 4.6.17: The French sea ferry market: online penetration in 2002-2012F
Figure 4.6.18: The French sea ferry market: Direct vs. intermediaries online distribution in 2002-2012F
Figure 4.6.19: The Southern European sea ferry market: online vs. offline distribution values, 2002-2012F
Figure 4.6.20: The Southern European sea ferry market: online penetration in 2002-2012F
Figure 4.6.21: The Italian sea ferry market: online vs. offline distribution values in 2002-2012F
Figure 4.6.22: The Italian sea ferry market: online penetration in 2002-2012F
Figure 4.6.23: The Spanish sea ferry market: online vs. offline distribution values in 2002-2012F
Figure 4.6.24: The Spanish sea ferry market: online penetration in 2002-2012F
Figure 4.6.25: The Nordic sea ferry market: online vs. offline distribution values in 2002-2012F
Figure 4.6.26: The Nordic sea ferry market: online penetration in 2002-2012F
Figure 4.6.27: The Nordic sea ferry market: Direct vs. intermediaries online distribution in 2002-2012F
Figure 4.6.28: Proportion of the Nordic online sea ferry market in 2002-2012F, by country
Figure 4.6.29: The Middle European sea ferry market: online vs. offline distribution values in 2002-2012F
Figure 4.6.30: The Middle European sea ferry market: online penetration in 2002-2012F
Figure 4.6.31: The Middle European sea ferry market: Direct vs. intermediaries online distribution in 2002-2012F
Figure 4.6.31: The sea ferry market of the Twelve New: online vs. offline distribution values in 2002-2012F
Figure 4.7.1: Average hotel prices for Q4 2008, compared to same period in 2007
Figure 4.7.2: Average hotel room prices and changes Q4 2008, by country
Figure 4.7.3: Top hotel chains by estimated online sales in the European market
Figure 4.7.4: Europe’s largest hotel chains (as of 31 December 2008)
Figure 4.7.5: Trends in European hotel expenditure, by market (€ ppp night)
Figure 4.7.6: Proportion of the total European hotel market in 2008, by country/region
Figure 4.7.7: The European hotel market: online vs. offline distribution values in 2002-2012F
Figure 4.7.8: The European hotel market: online penetration in 2002-2012F
Figure 4.7.9: Proportion of the hotel sector of the online European travel market and total European travel
market in 2002-2012F
Figure 4.7.10: Proportion of the European online hotel market in 2008, by country/region
Figure 4.7.11: Online penetration of the key European hotel markets in 2008
Figure 4.7.12: Online penetration of the key European hotel markets in 2002-2012F
Figure 4.7.13: Value of the online hotel markets (countries ranked for 2002, 2008 and 2012F in million €)
Figure 4.7.14: The European hotel market: Direct vs. intermediaries online distribution in 2002-2012F
Figure 4.7.15: The UK hotel market: online vs. offline distribution values in 2002-2012F
Figure 4.7.16: The UK hotel market: online penetration in 2002-2012F
Figure 4.7.17: The UK hotel market: Direct vs. intermediaries online distribution in 2002-2012F
Figure 4.7.18: The German hotel market: online vs. offline distribution values in 2002-2012F
Figure 4.7.19: The German hotel market: online penetration in 2002-2012F
Figure 4.7.20: The German hotel market: Direct vs. intermediaries online distribution in 2002-2012F
Figure 4.7.21: The French hotel market: online vs. offline distribution values in 2002-2012F
Figure 4.7.22: The French hotel market: online penetration in 2002-2012F
Figure 4.7.23: The French hotel market: Direct vs. intermediaries online distribution in 2002-2012F
Figure 4.7.24: The Southern European hotel market: online vs. offline distribution values in 2002-2012F
Figure 4.7.25: The Southern European hotel market: online penetration in 2002-2012F
Figure 4.7.26: The Southern European hotel market: Direct vs. intermediaries online distribution in 2002-2012F
Figure 4.7.27: The Italian hotel market: online vs. offline distribution values in 2002-2012F
Figure 4.7.28: The Italian hotel market: online penetration in 2002-2012F
Figure 4.7.29: The Italian hotel market: Direct vs. intermediaries online distribution in 2002-2012F
Figure 4.7.30: The Spanish hotel market: online vs. offline distribution values in 2002-2012F
Figure 4.7.31: The Spanish hotel market: online penetration in 2002-2012
Figure 4.7.32: The Spanish hotel market: Direct vs. intermediaries online distribution in 2002-2012F
Figure 4.7.33: The Nordic hotel market: online vs. offline distribution values in 2002-2012F
Figure 4.7.34: The Nordic hotel market: online penetration in 2002-2012F
Figure 4.7.35: The Nordic hotel market: online distribution values in 2002-2012F, by country
Figure 4.7.36: Proportion of the Nordic online hotel market in 2002-2012F, by country
Figure 4.7.37: The Nordic hotel market: Direct vs. intermediaries online distribution in 2002-2012F
Figure 4.7.38: The Swedish hotel market: online vs. offline distribution values in 2002-2012F
Figure 4.7.39: The Danish hotel market: online vs. offline distribution values in 2002-2012F
Figure 4.7.40: The Norwegian hotel market: online vs. offline distribution values in 2002-2012F
Figure 4.7.41: The Finnish hotel market: online vs. offline distribution values in 2002-2012F
Figure 4.7.42: The Middle European hotel market: online vs. offline distribution values in 2002-2012F
Figure 4.7.43: The Middle European hotel market: online penetration in 2002-2012F
Figure 4.7.44: The Middle European hotel market: Direct vs. intermediaries online distribution in 2002-2012F
Figure 4.7.45: The hotel market of the Twelve New: online vs. offline distribution values in 2002-2012F
Figure 4.7.46: The hotel market of the Twelve New: online penetration in 2002-2012F
Figure 4.7.47: The hotel market of the Twelve New: Direct vs. intermediaries online distribution in 2002-2012F
Figure 4.8.1: The European other accommodation market: online vs. offline distribution values in 2002-2012F
Figure 4.8.2: The European other accommodation market: online penetration in 2002-2012F
Figure 4.8.3: Proportion of the other accommodation sector of the online European travel market and total
European travel market in 2002-2012F
Figure 4.8.4: The European other accommodation market: Direct vs. intermediaries online distribution in 2002-2012F
Figure 4.8.5: Proportion of the total European other accommodation market in 2008, by country/region
Figure 4.8.6: Proportion of the European online other accommodation market in 2008, by country/region
Figure 4.8.7: Online penetration of the key European other accommodation markets in 2008
Figure 4.8.8: Online penetration of the key European other accommodation markets in 2002-2012F
Figure 4.8.9: Value of the online other accommodation markets (countries ranked for 2002, 2008 and 2012F in million €)
Figure 4.8.10: The UK other accommodation market: online vs. offline distribution values in 2002-2012F
Figure 4.8.11: The UK other accommodation market: online penetration in 2002-2012F
Figure 4.8.12: The UK other accommodation market: Direct vs. intermediaries online distribution in 2002-2012F
Figure 4.8.13: The German other accommodation market: online vs. offline distribution values in 2002-2012F
Figure 4.8.14: The German other accommodation market: online penetration in 2002-2012F
Figure 4.8.15: The German other accommodation market: Direct vs. intermediaries online distribution in 2002-2012F
Figure 4.8.16: The French other accommodation market: online vs. offline distribution values in 2002-2012F
Figure 4.8.17: The French other accommodation market: online penetration in 2002-2012F
Figure 4.8.18: The French other accommodation market: Direct vs. intermediaries online distribution in 2002-2012
Figure 4.8.19: The Southern European other accommodation market: online vs. offline distribution values in 2002-2012F
Figure 4.8.20: The Southern European other accommodation market: online penetration in 2002-2012F
Figure 4.8.21: The Southern European other accommodation market: Direct vs. intermediaries online distribution in 2002-2012F
Figure 4.8.22: The Italian other accommodation market: online vs. offline distribution values in 2002-2012F
Figure 4.8.23: The Italian other accommodation market: online penetration in 2002-2012F
Figure 4.8.24: The Italian other accommodation market: Direct vs. intermediaries online distribution in 2002-2012F
Figure 4.8.25: The Spanish other accommodation market: online vs. offline distribution values in 2002-2012F
Figure 4.8.26: The Spanish other accommodation market: online penetration in 2002-2012F
Figure 4.8.27: The Spanish other accommodation market: Direct vs. intermediaries online distribution in 2002-2012F
Figure 4.8.28: The Nordic other accommodation market: online vs. offline distribution values in 2002-2012F
Figure 4.8.29: The Nordic other accommodation market: online penetration in 2002-2012F
Figure 4.8.30: Proportion of the Nordic other accommodation market in 2002-2012F, by country
Figure 4.8.31: The Nordic other accommodation market: Direct vs. intermediaries online distribution in 2002-2012F
Figure 4.8.32: The Middle European other accommodation market: online vs. offline distribution values in 2002-2012F
Figure 4.8.33: The Middle European other accommodation market: online penetration in 2002-2012F
Figure 4.8.34: The Middle European other accommodation market: Direct vs. intermediaries online distribution in 2002-2012F
Figure 4.8.35: The other accommodation market of the Twelve New: online vs. offline distribution values in 2002-2012F
Figure 4.8.36: The other accommodation market of the Twelve New: online penetration in 2002-2012F
Figure 4.8.37: The other accommodation market of the Twelve New: Direct vs. intermediaries online distribution in 2002-2012F
Figure 4.9.1: The European package tour market: online vs. offline distribution values in 2002-2012F
Figure 4.9.2: The European package tour market: online penetration in 2002-2012F
Figure 4.9.3: Proportion of the package tour sector of the online European travel market and total European travel market
in 2002-2012F
Figure 4.9.4: Proportion of the total European package tour market in 2008, by country/region
Figure 4.9.5: Online penetration of the key European package tour markets in 2008
Figure 4.9.6: Online penetration of the key European package tour markets in 2002-2012F
Figure 4.9.7: Proportion of the European online package tour market in 2008, by country/region
Figure 4.9.8: Value of the package tour markets (countries ranked for 2002, 2008 and 2012F in million €)
Figure 4.9.9: The European package tour market: Direct vs. intermediaries online distribution in 2002-2012F
Figure 4.9.10: The UK package tour market: online vs. offline distribution values in 2002-2012F
Figure 4.9.11: The UK package tour market: online penetration in 2002-2012F
Figure 4.9.12: The UK package tour market: Direct vs. intermediaries online distribution in 2002-2012F
Figure 4.9.13: The German package tour market: online vs. offline distribution values in 2002-2012F
Figure 4.9.14: The German package tour market: online penetration in 2002-2012F
Figure 4.9.15: The German package tour market: Direct vs. intermediaries online distribution in 2002-2012F
Figure 4.9.16: The French package tour market: online vs. offline distribution values in 2002-2012F
Figure 4.9.17: The French package tour market: online penetration in 2002-2012F
Figure 4.9.18: The French package tour market: Direct vs. intermediaries online distribution in 2002-2012F
Figure 4.9.19: The Southern European package tour market online vs. offline distribution values in 2002-2012F
Figure 4.9.20: The Southern European package tour market: online penetration in 2002-2012F
Figure 4.9.21: The Southern European package tour market: Direct vs. intermediaries online distribution in 2002-2012F
Figure 4.9.22: The Italian package tour market: online vs. offline distribution values in 2002-2012F
Figure 4.9.23: The Italian package tour market: online penetration in 2002-2012F
Figure 4.9.24: The Italian package tour market: Direct vs. intermediaries online distribution in 2002-2012F
Figure 4.9.25: The Spanish package tour market: online vs. offline distribution values in 2002-2012F
Figure 4.9.26: The Spanish package tour market: online penetration in 2002-2012F
Figure 4.9.27: The Spanish package tour market: Direct vs. intermediaries online distribution in 2002-2012F
Figure 4.9.28: The Nordic package tour market: online vs. offline distribution values in 2002-2012F
Figure 4.9.29: The Nordic package tour market: online penetration in 2002-2012F
Figure 4.9.30: Proportion of the Nordic package tour market in 2002-2012F, by country
Figure 4.9.31: The Nordic package tour market: Direct vs. intermediaries online distribution in 2002-2012F
Figure 4.9.32: The Middle European package tour market: online vs. offline distribution values in 2002-2012F
Figure 4.9.33: The Middle European package tour market: online penetration in 2002-2012F
Figure 4.9.34: The Middle European package tour market: Direct vs. intermediaries online distribution in 2002-2012F
Figure 4.9.35: The package tour market of the Twelve New online vs. offline distribution values in 2002-2012F
Figure 5.1: Direct vs. intermediary distribution values within the European online travel market in 2002-2012F
Figure 5.2: Proportion of direct vs. intermediary distribution within the European online travel market in 2002-2012F
Figure 5.1.1: Sector contribution to the European OTA market in 2008
Figure 5.1.2: Breakdown of all European direct online revenues in 2008, by sector
Figure 5.1.3: Value of indirect distribution in 2002-2012F, by sector
Figure 5.1.4: Growth of indirect distribution value sales (sectors ranked for 2002, 2008 and 2012F in million €)
Figure 5.1.5: Penetration of indirect channels in the European online travel market in 2002-2012F, by sector
Figure 5.1.6: Indirect distribution trends within the European online travel market in 2002, 2008 and 2012F
Figure 5.2.1: Proportion of European OTA revenue in 2008 by country/region
Figure 5.2.2: The value of intermediary distribution in 2008, by country/region (€ million)
Figure 5.2.3: Contribution to OTA value sales by country in 2008 compared to 2002
Figure 5.2.4: Direct vs. intermediaries online distribution in 2008, by country/region
Figure 5.2.5: Division of OTA value sales by sector in individual European online travel markets in 2008
Figure 5.2.6: Total UK online market: Direct vs. intermediaries distribution in 2002-2012F
Figure 5.2.7: The UK OTA market in 2002-2012F, by sector
Figure 5.2.8: Value of the UK OTA market in 2002-20102F, split by sector
Figure 5.2.9: The UK OTA market in 2008, by sector
Figure 5.2.10: Penetration of indirect channels in the UK online travel market in 2002-2012F, by sector
Figure 5.2.11: The UK online travel market distribution channels in 2008, by sector
Figure 5.2.12: Total German online market: Direct vs. intermediaries distribution in 2002-2012F
Figure 5.2.13: The German OTA market in 2002-2012F, by sector
Figure 5.2.14: Value of the German OTA market in 2002-20102F, by sector
Figure 5.2.15: The German OTA market in 2008, by sector
Figure 5.2.16: Penetration of indirect channels in the German online travel market in 2002-2012F, by sector
Figure 5.2.17: The German online travel market distribution channels in 2008, by sector
Figure 5.2.18: Total French online market: Direct vs. intermediaries distribution in 2002-2012F
Figure 5.2.19: The French OTA market in 2002-2012F, by sector
Figure 5.2.20: Value of the French OTA market in 2002-2012F, by sector
Figure 5.2.21: The French OTA market in 2008, by sector
Figure 5.2.22: Penetration of indirect channels in the French online travel market in 2002-2012F, by sector
Figure 5.2.23: The French online travel market distribution channels in 2008, by sector
Figure 5.2.24: Total Southern European online market: Direct vs. intermediaries distribution in 2002-2012F
Figure 5.2.25: Southern European OTA market in 2002-2012F, by sector
Figure 5.2.26: Value of the Southern European OTA market in 2002-20102F, by sector
Figure 5.2.27: The Southern European OTA market in 2008, by sector
Figure 5.2.28: Penetration of indirect channels in the Southern European online travel market in 2002-2012F, by sector
Figure 5.2.29: The Southern European online travel market distribution channels in 2008, by sector
Figure 5.2.30: Total Italian online market: Direct vs. intermediaries distribution in 2002-2012F
Figure 5.2.31: The Italian OTA market in 2002-2012F, by sector
Figure 5.2.32: Value of the Italian OTA market in 2002-2012F, by sector
Figure 5.2.33: The Italian OTA market in 2008, by sector
Figure 5.2.34: Direct vs. intermediaries distribution trends in the Italian online travel market in 2002-2012F, by sector
Figure 5.2.35: The Italian online travel market distribution channels in 2008, by sector
Figure 5.2.36: Total Spanish online market: Direct vs. intermediaries distribution in 2002-2012F
Figure 5.2.37: The Spanish OTA market in 2002-2012F, by sector
Figure 5.2.38: Value of the Spanish OTA market in 2002-20102F, split by product
Figure 5.2.39: The Spanish OTA market in 2008, by sector
Figure 5.2.40: Direct vs. intermediaries distribution trends in the Spanish online travel market in 2002-2012F, by sector
Figure 5.2.41: The Spanish online travel market distribution channels in 2008, by sector
Figure 5.2.42: Total Nordic online market: Direct vs. intermediaries distribution in 2002-2012F
Figure 5.2.43: The Nordic OTA market in 2002-2012F, by sector
Figure 5.2.44: Value of the Nordic OTA market in 2002-20102F, by sector
Figure 5.2.45: The Nordic OTA market in 2008, by sector
Figure 5.2.46: Penetration of indirect channels in the Nordic online travel market in 2002-2012F, by sector
Figure 5.2.47: The Nordic online travel market distribution channels in 2008, by sector
Figure 5.2.48: Total Middle European online market: Direct vs. intermediaries distribution in 2002-2012F
Figure 5.2.49: The Middle European OTA market in 2002-2012F, by sector
Figure 5.2.50: Value of the Middle European OTA market in 2002-20102F, by sector
Figure 5.2.51: The Middle European OTA market in 2008, by sector
Figure 5.2.52: Penetration of indirect channels in the Middle European online travel market in 2002-2012F, by sector
Figure 5.2.53: The Middle European online travel market distribution channels in 2008, by sector
Figure 5.2.54: Total online market of the Twelve New: Direct vs. intermediaries distribution in 2002-2012F
Figure 5.2.55: The OTA market of the Twelve New in 2002-2012F, by sector
Figure 5.2.56: Value of the OTA market of the Twelve New in 2002-20102F, by sector
Figure 5.2.57: The OTA market of the Twelve New in 2008, by sector
Figure 5.2.58: Penetration of indirect channels in the online travel market of the Twelve New in 2002-2012F, by sector
Figure 5.2.59: The online travel market of the Twelve New distribution channels in 2008, by sector
