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The Airline Industry and Social Media
published: September 2009
author: Innovation Analysis Group
pages: 62
document size: 0 B
price: £275
Social Media - A “Must-Know” for the airline industry
It is early days for social media as a B2C tool. The scale of activity at the non-commercial level is however such that businesses cannot help but seek to tap into what may prove to be a lucrative flow. It may or may not be an important tool of the future - but meanwhile it is too potentially valuable to ignore. Anything that might give you - or your competitors - a competitive edge is Must-Know at a critical time like this. This report, carefully researched by Steven Frischling & Addison Schonland at the Innovation Analysis Group (IAG), is a fine guide to help you through the key issues and potential traps. Table of Contents
Foreword
Executive Summary
Key Conslusions
A proposed plan for Social Media roll out
Section One - The Big Picture - The Social Media Explosion - The Conversation
What Social Media is doing to brands - Now What? - Tactical impact - Speed is #1 - Social Media Tools (and what to do with them) - Emerging Technologies
Section Two - Survey Results
Section Three - Airline by Airline - Tweet by Tweet
An Airlines first month on Twitter - the examples of Continental Airlines
The top three airlines on Twitter
Insights
Points to Note - Air Baltic - Air New Zealand - Alaska Airlines - British Airways - Cathay Pacific - Continental Airlines - Delta Airlines - JetBlue - Kenya Airways - Quantas USA - Southwest Airlines - United Airlines - Virgin Ameria
Appendix 1 Appendix 2 Appendix 3
About the Authors
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