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Report Catalogue

Reports are available in print format. Electronic copies can be ordered with a 50% surcharge (standard internal multi-use for 2-8 people). Discounts for multiple copies are available, please contact Simon Carkeek on +44(0)207 375 7181 or simon@eyefortravel.com

Consumer Snapshot: The UK Young Professional & Online Travel Report (including an overview of the UK online travel market 2007)

published: May 2007

author: EyeforTravel

pages: 49

charts: 41

document size: 3.3 MB

price: £195

• Table of Contents
• List of Figures
• Methodology

back to Reports Catalogue

The first in a series of EyeforTravel Consumer Snapshots, The UK Young Professional & Online Travel Report gives you an insight into the behaviour of one of the UK's keenest online travel buyers, by exploring how they view and buy travel online. Based on a survey of over 600 UK professionals, the report presents you with a detailed analysis of the results, revealing invaluable statistics and key trends.

Quite simply, the Internet has become increasingly powerful in the travel and tourism industry and it's now too important to be ignored. The direct-to-consumer model is also the foundation of an increasing number of successful businesses today and argued to be the vital competitive edge for tomorrow.

Table of Contents

Overview of the UK Online Travel Market (2006/7)

Size of the UK online travel market & European market share

Trends of online vs. offline sales

Sector online trends: airline, car rental, hotel, tour operator

Trends in the online airline market
Trends in the online long train trip market
Trends in the online car ferry market
Trends in the online hotel market
Trends in the online package market

Leading OTAs

The UK online consumer

Broadband penetration
Credit card usage
e-Purchasing
The UK online traveller

Consumer Snapshot: The UK Professional & Online Travel

Introduction

Survey Analysis

Products being bought online
Research process
Number of websites used in the travel research process
Long-haul travellers & travel research
“I use the Internet to buy travel because…”
Reasons for booking direct with suppliers online
User generated content and the UK Young Professional
Influential factors when booking travel online
Online brands that are grabbing the consumers’ attention
The importance of brand: online vs. offline
The consumer who is shifting offline to book their product
Trends of big spenders
Mobile phones and travel
The perception of a good online travel service
What does the Young Professional find negative about booking online?

Conclusion

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List of Figures

1. UK Travel Market Value 2002-2006 (EUR Bn)
2. Size of the UK on EU Travel Market in Value (EUR Bn)
3. UK Travel Market as % of EU
4. Size of UK Online on EU Online Travel Market as %
5. Trends in the UK Travel Market: Online-Offline Booking (EUR Bn)
6. Online vs Offline (EUR bn)
7. Trends in the UK Travel Market: Online vs Offline as Market %
8. Sector Online Trends - Value (EUR million)
9. Sectors Trends as % of Overall Online Market
10. Trends in Online Airline Ticket Booking
11. Trends in Online Train Trip Ticket Booking
12. Trends in Online Car Ferry Booking
13. Trends in Online Hotel Reservation
14. Trends in Online Package Booking
15. Direct vs. Intermediaries Sales in Value Term (EUR Bn)
16. Direct vs. Indirect as % Market
17. UK Online Intermediaries (EUR million)
18. UK Internet Users
19. UK Households Broadband Penetration on EU15
20. Credit Cards Usage - Per Capita
21. E-purchasing UK vs EU
22. Percentage of UK Individuals Booking Travels Online
23. Which of the Following Would You Say Is Typical For You When
24. You Are Planning and Buying a Holiday?
25. Breakdown of Products Bought Online in the Last 12 Months (2006-2007)
26. Average Number of Products Booked Online per Person in 12 Months (2006-2007)
27. Destination for Most Recent Leisure Trip
28. Amount Spent Online for Most Recent Leisure Trip
29. Online Spend of the Long-haul Travellers
30. First Point of Call when Researching for Most Recent Leisure Trip
31. Long-haul Travellers: First Point of Call for Research (Except Google)
32. Type and Number of these Websites Used for Research for Most Recent Trip
33. Type and Number of Websites Used for Research for Most Recent Long-haul Trip
34. “I Use the Internet to Buy Travel Because….”
35. Reasons People May Book Direct to a Hotel’s Own Website
36. Use of User Generated Content in Decision-making Process for
37. Travel vs. Non-travel Products
38. What is Influential when Booking Travel Online
39. OTA Brand Recognition and Use
40. % of Young Professionals Who Would Prefer to Use a Well-known Name: High Street Agent vs. OTA
41. % of Young Professionals Who “Don’t Mind” if the Agent Has a Well-known Name: High Street Agent vs. OTA
42. What the Typical Research Online & Book Offline Travellers Think About Buying Travel Online
43. What Would Influence the Typical Research Online & Book
44. Offline Travellers to Book Directly on a Hotel’s Own Website