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Reports are available in print format. Electronic copies can be ordered with a 50% surcharge (standard internal multi-use for 2-8 people).
Discounts for multiple copies are available, please contact
Simon Carkeek on +44(0)207 375 7181 or simon@eyefortravel.com
FULL North American Online Travel Report 2009
published: April 2009
author: EyeforTravel Research
pages: 282
charts: 423
document size: 47.5 MB
price: From EUR 995
The North American Online Travel Report 2009 includes a large volume and depth of statistics that will enable travel & tourism organisations to take their online strategies to the next level. The report is packed full of:
The report is ideal for companies currently involved with the North American region or for those looking to target USA or Candian travellers. Readers may include:
PLEASE SEE THE INFORMATION BELOW FOR FURTHER DETAILS ABOUT THE REPORT CONTENT Table of Contents
Executive Summary
Chapter 1: North American Travel Market Overview
North American Travel Market Overview
US vs. Canada Travel Market Analysis
US Travel Market Analysis
Canadian Travel Market Analysis
Chapter 2: Online Market Infrastructure and Consumer Insight Overview
Internet Penetration
The Use of Electronic Payment Cards
Outbound Destinations
Chapter 3: North American Travel Sector Analysis
3.1 Airline Sector
US Airline Market Analysis
Canadian Airline Market Analysis
3.2 Hotel Sector
US Hotel Market Analysis
Canadian Hotel Market Analysis
3.3 Car Rental Sector
US Car Rental Market Analysis
Canadian Car Rental Market Analysis
3.4 Rail Sector
US Rail Market Analysis
Canadian Rail Market Analysis
3.5 Cruise Sector
US Cruise Market Analysis
Canadian Cruise Market Analysis
3.6 Bus Sector
US Bus Market Analysis
Canadian Bus Market Analysis
3.7 Package Sector
US Package Market Analysis
Canadian Package Market Analysis
Chapter 4: Online Travel Agent (OTA) Sector Analysis
North American OTA Market Overview
US OTA Market Analysis
Canadian OTA Market Analysis List of Figures
North America Total Volume of Travel, 2002-2012F
North America Volume of Travel - Domestic vs. Outbound (%), 2002-2012F
North America Volume of Domestic Travel, 2002-2012F
North America Volume of Outbound Travel, 2002-2012F
North America Travel Market Gross Value, 2002-2012F
Spend per Trip in US$ (North America), 2002-2012F
North American Travel Market - Sector Breakdown (US$), 2002-2012F
North American Travel Market - Sector Breakdown (%), 2008
North American Travel Market - Sector Breakdown (%), 2002-2012F
North American Travel Market - Y-o-Y Growth by Sector, 2002-2012F
North American Travel Market - CAGR by Sector, 2002-2007 and 2008-2012F
Online Penetration of the North American Travel Market, 2002-2012F
Value of North American Travel Market - Online vs. Offline, 2002-2012F
Sector Breakdown of North American Online Travel Market (%), 2008
Sector Breakdown of North American Online Travel Market (%), 2002-2012F
North American Online Travel Market - CAGR by Sector, 2002-2007 and 2008-2012F
Online/Offline Distribution Values - North American Airline Market, 2002-2012F
Online/Offline Distribution Values - North American Hotel Market, 2002-2012F
Online/Offline Distribution Values - North American Car Rental Market, 2002-2012
Online/Offline Distribution Values - North American Bus Market, 2002-2012F
Online/Offline Distribution Values - North American Cruise Market, 2002-2012F
Online/Offline Distribution Values - North American Railway Market, 2002-2012F
Online/Offline Distribution Values - North American Package Market, 2002-2012F
Value of the North American Travel Market - Domestic vs. Outbound, 2002-2012F
North American Travel Market - Domestic vs. Outbound (%), 2008
North American Travel Market - Domestic vs. Outbound (%), 2002-2012F
North American Travel Market - Y-o-Y Growth Domestic vs. Outbound (%), 2002-2012F
Spend per Trip (North America Averages) - Domestic vs. Outbound, 2002-2012F
North American Online Travel Market - Domestic vs. Outbound (%), 2002-2012F
North American Online Travel Market - Domestic vs. Outbound (%), 2008
Value of the North American Online Travel Market - Domestic vs. Outbound, 2002-2012F
North American Online Travel Market - Y-o-Y Growth Domestic vs. Outbound (%), 2002-2012F
North American Domestic Online Travel Market - Sector Breakdown (%), 2002-2012F
North American Domestic Online Travel Market - Sector Breakdown (%), 2008
North American Domestic Online Travel Market - Sector Breakdown Values (US$), 2002-2012F
North American Outbound Online Travel Market - Sector Breakdown (%), 2002-2012F
North American Outbound Online Travel Market - Sector Breakdown (%), 2008
North American Outbound Online Travel Market Value - Sector Breakdown (US$), 2002-2012F
US vs. Canada Total Volume of Travel, 2002-2012F
US vs. Canada Total Volume of Travel (%), 2002-2012F
US Volume of Domestic Trips, 2002-2012F
US Volume of Outbound Trips, 2002-2012F
Canada Volume of Domestic Trips, 2002-2012F
Canada Volume of Outbound Trips, 2002-2012F
Value of the North American Travel Market - US vs. Canada, 2002-2012F
North American Travel Market - US vs. Canada (%), 2002-2012F
Average Spend per Person per Trip - US and Canada, 2002-2012F
North American Online Travel Market - US vs.Canada (%), 2002-2012F
Value of the North American Online Travel Market, US vs. Canada, 2002-2012F
Online Penetration Comparison of the US and Canadian Gross Travel Markets, 2002-2012F
Online Penetration of the US Gross Travel Market, 2002-2012F
Online Penetration of the Canadian Gross Travel Market, 2002-2012F
Value of the US Gross Travel Market, 2002-2012F
Value of the US Online Travel Market, 2002-2012F
US Travel Market - Domestic vs. Outbound (%), 2002-2012F
Value of US Gross Travel Market - Domestic vs. Outbound, 2002-2012F
Outbound Travel Destination Trends, 2002-2012F
Value of US Online Travel Market - Domestic vs. Outbound, 2002-2012F
US Online Travel Market - Domestic vs. Outbound (%), 2002-2012F
Online Penetration Comparison of US Domestic and Outbound Travel Markets, 2002-2012F
US Travel Market - Sector Breakdown (%), 2002-2012F
US Travel Market - Sector Breakdown (%), 2008
US Travel Market - Sector Breakdown (US$), 2002-2012F
US Travel Market - Y-o-Y Growth by Sector, 2002-2012F
US Online Travel Market - Sector Breakdown (%), 2002-2012F
US Online Travel Market - Sector Breakdown (%), 2008
US Online Travel Market - Sector Breakdown (US$), 2002-2012F
US Online Travel Market - Y-o-Y Growth by Sector, 2002-2012F
Sector Online Penetration, 2002-2012F
Value of the Canadian Gross Travel Market, 2002-2012F
Canadian Travel Market - Domestic vs. Outbound (%), 2002-2012F
Value of the Canadian Travel Market - Domestic vs. Outbound, 2002-2012F
Value of the Canadian Online Travel Market, 2002-2012F
Canadian Online Travel Market - Domestic vs. Outbound (%), 2002-2012F
Online Penetration Comparison of Domestic and Outbound Canadian Travel Market, 2002-2012F
Value of the Canadian Online Travel Market – Domestic vs. Outbound, 2002-2012F
Canadian Travel Market - Sector Breakdown (%), 2002-2012F
Canadian Travel Market - Sector Breakdown (%), 2008
Canadian Travel Market - Sector Breakdown (CAD $), 2002-2012F
Canadian Travel Market - Y-o-Y Growth by Sector, 2002-2012F
Canadian Online Travel Market - Sector Breakdown (%), 2002-2012F
Canadian Online Travel Market - Sector Breakdown (%), 2008
Sector Online Penetration, 2002-2012F
Canadian Online Travel Market - Y-o-Y Growth by Sector, 2002-2012F
Canadian Online Travel Market - Sector Breakdown (CAD $), 2002-2012F
Internet User Penetration - US vs. Canada (%), 2000-2007
Total Volume of Internet User - US vs. Canada, 2000-2007
Broadband Subscriber Penetration - US vs. Canada (%), 2000-2007
Financial Cards per Capita US vs. Canada, 2000-2007
US Travel Payment Methods, 2007
“I don’t like Giving out my Credit Card Number or Personal Information Online”
Canadians that Have Ordered the Following Products Online in the Last 12 Months, 2005 and 2007
Consumer Confidence Index US vs. Canada, 2002-2008
Most Popular Outbound Destinations for US Travellers, 2006-2007
Most Popular Outbound Destinations for Canadian Travellers, 2006-2007
Top US States by Canadian Visits, 2007
Canadian Traveller Spending by US State, 2007
Value of the North American Airline Market, 2002-2012F
Online Penetration of the North American Airline Market, 2002-2012F
Value of North American Airline Market - Online vs. Offline, 2002-2012F
North American Online Airline Market as % of Total North American Online Travel Market
Value of the North American Online Airline Market Value, 2002-2012F
North American Airline Market - Domestic vs. Outbound (%), 2002-2012F
Value of North American Gross Airline Market - Domestic vs. Outbound, 2002-2012F
North American Online Airline Market - Domestic vs. Outbound (%), 2002-2012F
Value of North American Online Airline Market - Domestic vs. Outbound, 2002-2012F
North American Online Airline Market - US vs. Canada (%), 2002-2012F
Value of North American Online Airline Market - US vs. Canada, 2002-2012F
Online Penetration Comparison of North American, US and Canadian Airline Markets, 2002-2012F
US Airline Market - Domestic vs. Outbound (%), 2002-2012F
Value of US Domestic Airline Market, 2002-2012F
US Domestic Airline Market - Traditional Airlines vs. Low Cost Carriers (%), 2002-2012F
Value of the US Domestic Airline Market - Traditional Airlines vs. Low Cost Carriers, 2002-2012F
Online Penetration of the US Airline Market, 2002-2012F
Value of the US Airline Market - Online vs. Offline, 2002-2012F
Online Penetration Comparison of Total, Domestic and Outbound US Airline Markets, 2002-2012F
Online Penetration of the US Domestic Airline Market, 2002-2012F
Online Penetration of the US Outbound Airline Market, 2002-2012F
Value of the US Online Airline Market - Domestic vs. Outbound, 2002-2012F
Value of the US Domestic Airline Market Value - Online vs. Offline, 2002-2012F
US Domestic Online Airline Market - Online Penetration of Traditional Airlines and Low Cost Carriers, 2002-2012F
US Domestic Online Airline Market - Traditional Airlines vs. Low Cost Carriers (%), 2002-2012F
US Domestic Online Airline Market Value - Traditional Airlines vs. Low Cost Carriers, 2002-2012
Value of the US Outbound Airline Market - Online vs. Offline, 2002-2012F
US Online Airline Market - Direct vs. Indirect Distribution (%), 2002-2012F
Value of the US Online Airline Market - Direct vs. Indirect Distribution, 2002-2012F
US Domestic Online Airline Market - Direct vs. Indirect Distribution, 2002-2012F
US Outbound Online Airline Market - Direct vs. Indirect Distribution, 2002-2012F
US Outbound Online Airline Market - Direct vs. Indirect Distribution (%), 2002-2012F
Value of the Canadian Gross Airline Market, 2002-2012F
Canadian Airline Market - Domestic vs. Outbound (%), 2002-2012F
Value of the Canadian Airline Market - Domestic vs. Outbound, 2002-2012F
Canadian Domestic Airline Market - Traditional Airlines vs. Low Cost Carriers (%), 2002-2012F
Value of the Canadian Domestic Airline Market - Traditional Airlines vs. Low Cost Carriers, 2002-2012F
Online Penetration of the Canadian Airline Market, 2002-2012F
Value of the Canadian Airline Market - Offline vs. Online, 2002-2012F
Airline Sector Contribution to Canadian Total, Domestic and Outbound Online Travel Markets, 2002-2012F
Online Penetration Comparison of Total, Domestic and Outbound Canadian Online Airline Markets, 2002-2012F
Online Penetration of the Domestic Canadian Travel Market, 2002-2012F
Online Penetration of the Outbound Canadian Travel Market, 2002-2012F
Value of the Canadian Domestic Airline Market - Online vs. offline, 2002-2012F
Value of the Canadian Outbound Airline Market - Online vs. offline, 2002-2012F
Canadian Online Airline Market Value - Domestic vs. Outbound, 2002-2012F
Canadian Online Airline Market - Domestic vs. Outbound (%), 2002-2012F
Canadian Domestic Airline Market - Traditional Airlines vs. Low Cost Carriers (%), 2002-2012F
Online Penetration of Traditional Airline & Low Cost Carrier Canadian Domestic Airline Markets, 2002-2012F
Value of Canadian Domestic Online Airline Market - Traditional Airlines vs. Low Cost Carriers, 2002-2012F
Canadian Online Airline Market - Direct vs. Indirect Distribution %, 2002-2012F
Value of Canadian Online Airline Market - Direct vs. Indirect Distribution, 2002-2012F
Canadian Domestic Online Airline Market - Direct vs. Indirect Distribution (%), 2002- 2012F
Canadian Outbound Online Airline Market - Direct vs. Indirect Distribution (%), 2002-2012F
Value of Canadian Domestic Online Airline Market - Direct vs. Indirect Distribution, 2002-2012F
Value of Canadian Outbound Online Airline Market - Direct vs. Indirect Distribution, 2002-2012F
Value of North American Gross Hotel Market, 2002-2012F
Online Penetration of the North American Hotel Market, 2002-2012F
Value of the North American Hotel Market, Offline vs. Online, 2002-2012F
North American Online Hotel Market as % of Total North American Online Travel Market
Value of North American Online Hotel Market, 2002-2012F
North American Hotel Market - Domestic vs. Outbound (%), 2002-2012F
Value of North American Hotel Market - Domestic vs. Outbound, 2002-2012F
Value of North American Online Hotel Market - Domestic vs. Outbound, 2002-2012F
North American Hotel Market - US vs. Canada (%), 2002-2012F
Value of North American Hotel Market - US vs. Canada, 2002-2012F
North American Online Hotel Market - US vs. Canada (%), 2002-2012F
Online Penetration Comparison of North American, US and Canadian Hotel Markets, 2002-2012F
Value of the North American Online Hotel Market - US vs. Canada, 2002-2012F
US Hotel Market - Domestic vs. Outbound (%), 2002-2012F
Value of the US Hotel Market - Domestic vs. Outbound, 2002-2012F
Online Penetration of the US Hotel Market, 2002-2012F
Value of the US Hotel Market - Online vs. Offline, 2002-2012F
US Gross, Domestic and Outbound Online Hotel Markets as % of Respective Online Travel Market, 2002-2012F
Value of the US Online Hotel Market - Domestic vs. Outbound, 2002-2012F
Online Penetration Comparison of Total, Domestic and Outbound US Hotel Markets, 2002-2012F
Value of the US Online Domestic Hotel Market - Online vs. Offline, 2002-2012F
Online Penetration of the US Domestic Hotel Market, 2002-2012F
Value of the US Online Outbound Hotel Market - Online vs. Offline, 2002-2012F
Online Penetration of the US Outbound Hotel Market, 2002-2012F
US Online Hotel Market - Direct vs. Indirect Distribution (%), 2002-2012F
Value of the US Online Hotel Market, Direct vs. Indirect, 2002-2012F
US Domestic Online Hotel Market - Direct vs. Indirect Distribution (%), 2002-2012F
US Outbound Online Hotel Market - Direct vs. Indirect Distribution (%), 2002-2012F
Value of the US Domestic Online Hotel Market Value, Direct vs. Indirect Distribution, 2002-2012F
Value of the US Outbound Online Hotel Market Value, Direct vs. Indirect Distribution, 2002-2012F
Canadian Hotel Market - Domestic vs. Outbound (%), 2002-2012F
Value of the Canadian Hotel Market - Domestic vs. Outbound, 2002-2012F
Online Penetration of the Canadian Hotel Market, 2002-2012F
Value of the Canadian Hotel Market, Offline vs. Online, 2002-2012F
Online Penetration of the Canadian Domestic Hotel Market, 2002-2012F
Online Penetration of the Canadian Outbound Hotel Market, 2002-2012F
Canadian Gross, Domestic and Outbound Online Hotel Markets as % of Respective Online Travel Market, 2002-2012F
Value of the Canadian Online Hotel Market - Domestic vs. Outbound, 2002-2012F
Value of the Canadian Domestic Hotel Market - Offline vs. Online, 2002-2012F
Value of the Canadian Outbound Hotel Market - Offline vs. Online, 2002-2012F
Canadian Online Hotel Market - Direct vs. Indirect Distribution (%), 2002-2012F
Value of the Canadian Online Hotel Market, Direct vs. Indirect, 2002-2012F
Canadian Domestic Online Hotel Market - Direct vs. Indirect Distribution (%), 2002-2012F
Canadian Outbound Online Hotel Market - Direct vs. Indirect Distribution (%), 2002-2012F
Value of the Canadian Domestic Online Hotel Market, Direct vs. Indirect Distribution, 2002-2012F
Value of the Canadian Outbound Online Hotel Market, Direct vs. Indirect Distribution, 2002-2012F
Value of the North American Gross Car Rental Market, 2002-2012F
North American Car Rental Market - Domestic vs. Outbound (%), 2002-2012F
Value of North American Gross Car Rental Market - Domestic vs. Outbound, 2002-2012F
Online Penetration of the North American Car Rental Market, 2002-2012F
Value of the North American Online Car Rental Market, 2002-2012F
Value of the North American Offline Car Rental Market, 2002-2012F
Online Penetration of the North American Domestic Car Rental Market, 2002-2012F
Value of North American Domestic Car Rental Market - Offline vs. Online, 2002-2012F
Online Penetration of the North American Outbound Car Rental Market, 2002-2012F
Value of North American Outbound Car Rental Market - Offline vs. Online, 2002- 2012F
North American Car Rental Market - US vs. Canada (%), 2002-2012F
Value of the North American Car Rental Market - US vs. Canada, 2002-2012F
North American Online Car Rental Market - US vs. Canada (%), 2002-2012F
Value of the North American Online Car Rental Market - US vs. Canada, 2002-2012F
Car Rental Sector Contribution to Total North American, US and Canadian Online Travel Markets, 2002-2012F
US Car Rental Market - Domestic vs. Outbound (%), 2002-2012F
Value of the US Car Rental Market - Domestic vs. Outbound, 2002-2012F
Car Rental Sector Contribution to US Total, Domestic and Outbound Travel Markets, 2002-2012F
US Car Rental Market - Online vs. Offline (%), 2002-2012F
Value of the US Car Rental Market - Online vs. Offline, 2002-2012F
Online Penetration Comparison of Total, Domestic and Outbound US Car Rental Market, 2002-2012F
Car Rental Sector Contribution to US Total, Domestic and Outbound Online Travel Markets, 2002-2012F
US Online Car Rental Market, Domestic vs. Outbound (%), 2002-2012F
Value of US Online Car Rental Market - Domestic vs. Outbound, 2002-2012F
Online Penetration of the US Domestic Car Rental Market, 2002-2012F
Value of US Domestic Car Rental Market - Online vs. Offline, 2002-2012F
Online Penetration of the US Outbound Car Rental Market, 2002-2012F
Value of US Outbound Car Rental Market - Online vs. Offline, 2002-2012F
US Online Car Rental Market - Direct vs. Indirect Distribution (%), 2002-2012F
Value of the US Online Car Rental Market, Direct vs. Indirect Distribution, 2002-2012F
US Domestic Online Car Rental Market, Direct vs. Indirect Distribution (%), 2002-2012F
US Outbound Online Car Rental Market, Direct vs. Indirect Distribution (%), 2002-2012F
Value of the US Domestic Online Car Rental Market, Direct vs. Indirect Distribution, 2002-2012F
Value of the US Outbound Online Car Rental Market, Direct vs. Indirect Distribution, 2002-2012F
Canadian Car Rental Market - Domestic vs. Outbound (%), 2002-2012F
Value of the Canadian Car Rental Market - Domestic vs. Outbound, 2002-2012F
Online Penetration of the Canadian Car Rental Market, 2002-2012F
Value of the Canadian Car Rental Market, Online vs. Offline, 2002-2012F
Online Penetration Comparison of Total, Domestic and Outbound Canadian Car Rental Market, 2002-2012F
Car Rental Sector Contribution to Canadian Total, Domestic and Outbound Online Travel Markets, 2002-2012F
Canadian Online Car Rental Market - Domestic vs. Outbound Distribution (%), 2002- 2012F
Value of the Canadian Online Car Rental Market - Domestic vs. Outbound Distribution, 2002-2012F
Value of the Canadian Domestic Car Rental Market - Online vs. Offline, 2002-2012F
Online Penetration of the Canadian Domestic Car Rental Market, 2002-2012F
Value of the Canadian Outbound Car Rental Market - Online vs. Offline, 2002-2012F
Online Penetration of the Canadian Outbound Car Rental Market, 2002-2012F
Canadian Online Car Rental Market - Direct vs. Indirect Distribution (%), 2002-2012F
Value of the Canadian Online Car Rental Market - Direct vs. Indirect Distribution, 2002-2012F
Canadian Domestic Online Car Rental Market - Direct vs. Indirect Distribution (%), 2002-2012F
Canadian Outbound Online Car Rental Market - Direct vs. Indirect Distribution (%), 2002-2012F
Value of the Canadian Domestic Online Car Rental Market - Direct vs. Indirect Distribution, 2002-2012F
Value of the Canadian Outbound Online Car Rental Market - Direct vs. Indirect Distribution, 2002-2012F
Value of the North American Gross Rail Market, 2002-2012F
North American Rail Market, Domestic vs. Outbound (%), 2002-2012F
Value of the North American Rail Market, Domestic vs. Outbound, 2002-2012F
Online Penetration of the North American Rail Market, 2002-2012F
Value of the North American Online Rail Market, 2002-2012F
Online Penetration of the North American Domestic Rail Market, 2002-2012F
North American Online Rail Market - US vs. Canada (%), 2002-2012F
Value of the North American Rail Market - US vs. Canada, 2002-2012F
Value of the North American Online Rail Market - US vs. Canada, 2002-2012F
US Rail Market - Domestic vs. Outbound (%), 2002-2012F
Value of the US Rail Market - Domestic vs. Outbound, 2002-2012F
Online Penetration of the US Rail Market, 2002-2012F
Value of the US Rail Market - Online vs. Offline, 2002-2012F
Online Penetration of the US Domestic Rail Market, 2002-2012F
Canadian Rail Market - Domestic vs. Outbound (%), 2002-2012F
Value of the Canadian Rail Market - Domestic vs. Outbound, 2002-2012F
Online Penetration of the Canadian Rail Market, 2002-2012F
Value of the Canadian Rail Market - Online vs. Offline, 2002-2012F
Online Penetration of the Canadian Domestic Rail Market, 2002-2012F
Value of the North American Gross Cruise Market, 2002-2012F
North American Cruise Market - US vs. Canada (%), 2002-2012F
Value of the North American Cruise Market, US vs. Canada, 2002-2012F
Online Penetration of the North American Cruise Market, 2002-2012F
Value of the North American Online Cruise Market, 2002-2012F
Value of the North American Online Cruise Market - US vs. Canada, 2002-2012F
North American Online Cruise Market - Direct vs. Indirect Distribution (%), 2002-2012F
Value of the North American Online Cruise Market - Direct vs. Indirect Distribution, 2002-2012F
US Cruise Market - Domestic vs. Outbound (%), 2002-2012F
Value of the US Cruise Market - Domestic vs. Outbound, 2002-2012F
Cruise Sector Contribution to US Total, Domestic and Outbound Travel Markets, 2002-2012F
Online Penetration of the US Cruise Market, 2002-2012F
Value of the US Cruise Market - Online vs. Offline, 2002-2012F
Online Penetration Comparison of the US Gross, Domestic and Outbound Cruise Market, 2002-2012F
US Online Cruise Market - Domestic vs. Outbound (%), 2002-2012F
Value of the US Online Cruise Market - Domestic vs. Outbound, 2002-2012F
Online Penetration of the US Domestic Cruise Market, 2002-2012F
Value of the US Domestic Cruise Market - Online vs. Offline, 2002-2012F
Online Penetration of the US Outbound Cruise Market, 2002-2012F
Value of the US Outbound Cruise Market - Online vs. Offline, 2002-2012F
US Online Cruise Market - Direct vs. Indirect Distribution (%), 2002-2012F
Value of the US Online Cruise Market - Direct vs. Indirect Distribution, 2002-2012F
Value of the US Domestic Online Cruise Market - Direct vs. Indirect Distribution, 2002-2012F
US Domestic Online Cruise Market - Direct vs. Indirect Distribution (%), 2002-2012F
Value of the US Outbound Online Cruise Market - Direct vs. Indirect Distribution, 2002-2012F
US Outbound Online Cruise Market - Direct vs. Indirect Distribution (%), 2002-2012F
Canadian Cruise Market - Domestic vs. Outbound (%), 2002-2012F
Value of the Canadian Cruise Market - Domestic vs. Outbound, 2002-2012F
Online Penetration of the Canadian Cruise Market, 2002-2012F
Value of the Canadian Cruise Market - Online vs. Offline, 2002-2012F
Canadian Online Cruise Market - Domestic vs. Outbound (%), 2002-2012F
Value of the Canadian Online Cruise Market - Domestic vs. Outbound, 2002-2012F
Value of the Domestic Canadian Cruise Market - Online vs. Offline, 2002-2012F
Value of the Outbound Canadian Cruise Market - Online vs. Offline, 2002-2012F
Canadian Online Cruise Market - Direct vs. Indirect Distribution (%), 2002-2012F
Value of the Canadian Online Cruise Market - Direct vs. Indirect Distribution, 2002-2012F
Value of the Canadian Domestic Online Cruise Market - Direct vs. Indirect Distribution, 2002-2012F
Value of the Canadian Outbound Online Cruise Market - Direct vs. Indirect Distribution, 2002-2012F
Value of the North American Gross Bus Market, 2002-2012F
North American Bus Market - US vs. Canada (%), 2002-2012F
Value of the North American Bus Market - US vs. Canada, 2002-2012F
Online Penetration of the North American Bus Market, 2002-2012F
Value of the North American Online Bus Market, 2002-2012F
North American Online Bus Market - US vs. Canada (%), 2002-2012F
Value of the North American Online Bus Market - US vs. Canada, 2002-2012F
US Bus Market - Domestic vs. Outbound (%), 2002-2012F
Value of the US Bus Market - Domestic vs. Outbound, 2002-2012F
Online Penetration of the US Bus Market, 2002-2012F
Value of the US Bus Market - Online vs. Offline, 2002-2012F
Online Penetration of the US Domestic Bus Market, 2002-2012F
US Online Bus Market - Direct vs. Indirect Distribution (%), 2002-2012F
Value of the US Online Bus Market - Direct vs. Indirect Distribution, 2002-2012F
Canadian Bus Market - Domestic vs. Outbound (%), 2002-2012F
Value of the Canadian Bus Market - Domestic vs. Outbound, 2002-2012F
Online Penetration of the Canadian Bus Market, 2002-2012F
Value of the Canadian Bus Market, Online vs. Offline, 2002-2012F
Online Penetration of the Canadian Domestic Bus Market, 2002-2012F
Canadian Online Bus Market - Direct vs. Indirect Distribution (%), 2002-2012F
Value of the Canadian Online Bus Market - Direct vs. Indirect Distribution, 2002-2012F
Value of the North American Gross Package Market, 2002-2012F
North American Package Market - Domestic vs. Outbound (%), 2002-2012F
Value of the North American Package Market - Domestic vs. Outbound, 2002-2012F
North American Package Market - US vs. Canada (%), 2002-2012F
Value of the North American Package Market - US vs. Canada, 2002-2012F
Online Penetration of the North American Package Market, 2002-2012F
Value of the North American Online Package Market, 2002-2012F
North American Online Package Market - Domestic vs. Outbound (%), 2002-2012F
Value of the North American Online Package Market - Domestic vs. Outbound, 2002-2012F
North American Online Package Market - US vs. Canada (%), 2002-2012F
Value of the North American Online Package Market - US vs. Canada, 2002-2012F
North American Online Package Market - Direct vs. Indirect Distribution (%), 2002-2012F
Value of the North American Online Package Market - Direct vs. Indirect Distribution, 2002-2012F
US Package Market - Package vs. Non-Package Travel (%), 2002-2012F
US Package Market - Domestic vs. Outbound (%), 2002-2012F
Value of the US Package Market - Domestic vs. Outbound, 2002-2012F
Online Penetration of the US Package Market, 2002-2012F
Value of the US Package Market - Online vs. Offline, 2002-2012F
US Online Package Market - Domestic vs. Outbound (%), 2002-2012F
Value of the US Online Package Market - Domestic vs. Outbound, 2002-2012F
Online Penetration of the US Domestic Package Market, 2002-2012F
Value of the US Domestic Online Package Market - Online vs. Offline, 2002-2012F
Online Penetration of the US Outbound Package Market, 2002-2012F
Value of the US Outbound Online Package Market - Online vs. Offline, 2002-2012F
US Package Market - Direct vs. Indirect Distribution (%), 2002-2012F
Value of the US Package Market - Direct vs. Indirect Distribution, 2002-2012F
US Domestic Package Market - Direct vs. Indirect Distribution (%), 2002-2012F
Value of the US Domestic Package Market - Direct vs. Indirect Distribution, 2002-2012F
US Outbound Package Market - Direct vs. Indirect Distribution (%), 2002-2012F
Value of the US Outbound Package Market - Direct vs. Indirect Distribution, 2002-2012F
Canadian Package Market - Domestic vs. Outbound (%), 2002-2012F
Value of the Canadian Package Market - Domestic vs. Outbound, 2002-2012F
Online Penetration of the Canadian Package Market, 2002-2012F
Value of the Canadian Package Market - Online vs. Offline, 2002-2012F
Canadian Online Package Market - Domestic vs. Outbound (%), 2002-2012F
Value of the Canadian Online Package Market - Domestic vs. Outbound, 2002-2012F
Online Penetration of the Canadian Domestic Package Market, 2002-2012F
Online Penetration of the Canadian Outbound Package Market, 2002-2012F
Value of the Canadian Domestic Package Market - Online vs. Offline, 2002-2012F
Value of the Canadian Outbound Package Market - Online vs. Offline, 2002-2012F
Canadian Online Package Market - Direct vs. Indirect Distribution (%), 2002-2012F
Value of the Canadian Online Package Market - Direct vs. Indirect Distribution, 2002-2012F
Canadian Domestic Online Package Market - Direct vs. Indirect Distribution (%), 2002-2012F
Canadian Outbound Online Package Market - Direct vs. Indirect Distribution (%), 2002-2012F
Value of the Canadian Domestic Online Package Market - Direct vs. Indirect Distribution, 2002-2012F
Value of the Canadian Outbound Online Package Market - Direct vs. Indirect Distribution, 2002-2012F
North American Online Travel Market - Direct vs. Indirect Distribution (%), 2002-2012F
Value of the North American Online Travel Market - Direct vs. Indirect Distribution, 2002-2012F
Value of the North American Online Travel Market Sector Breakdown (US$ million) - Direct vs. Indirect, 2008
North American Online Travel Agent Market - Sector Breakdown (%), 2002-2012F
Value of the North American Online Travel Agent Market - Sector Breakdown, 2002-2012F
US Online Travel Market - Direct vs. Indirect, 2002-2012F
Canadian Online Travel Market - Direct vs. Indirect, 2002-2012F
North American Online Airline Market - Direct vs. Indirect as % and value, 2002-2012F
North American Online Hotel Market - Direct vs. Indirect as % and value, 2002-2012F
North American Online Car Rental Market - Direct vs. Indirect as % and value, 2002-2012F
North American Online Bus Market - Direct vs. Indirect as % and value, 2002-2012F
North American Online Cruise Market - Direct vs. Indirect as % and value, 2002- 2012F
North American Online Rail Market - Direct vs. Indirect as % and value, 2002-2012F
North American Online Package Market - Direct vs. Indirect as % and value, 2002- 2012F
Value of the US Online Travel Market - Direct vs. Indirect Distribution, 2002-2012F
Value of the US Online Travel Market Sector Breakdown (US$ million) - Direct vs. Indirect, 2008
US Online Travel Agent Market Sector Breakdown (%), 2008
US Domestic Online Travel Market - Direct vs. Indirect (%), 2002-2012F
Value of the US Domestic Online Travel Market - Direct vs. Indirect, 2002-2012F
US Outbound Online Travel Market - Direct vs. Indirect (%), 2002-2012F
Value of the US Outbound Online Travel Market - Direct vs. Indirect, 2002-2012F
Indirect US Online Airline Market - Domestic vs. Outbound (%), 2002-2012F
Value of the Indirect US Online Airline Market - Domestic vs. Outbound, 2002- 2012F
Indirect US Online Hotel Market - Domestic vs. Outbound (%), 2002-2012F
Value of the Indirect US Online Hotel Market - Domestic vs. Outbound, 2002-2012F
Indirect US Online Car Rental Market - Domestic vs. Outbound (%), 2002-2012F
Value of the Indirect US Online Car Rental Market - Domestic vs. Outbound, 2002- 2012F
Indirect US Online Cruise Market - Domestic vs. Outbound (%), 2002-2012F
Value of the Indirect US Online Cruise Market - Domestic vs. Outbound, 2002-2012F
Indirect US Online Package Market - Domestic vs. Outbound (%), 2002-2012F
Value of the Indirect US Online Package Market - Domestic vs. Outbound, 2002- 2012F
Value of the Canadian Online Travel Market - Direct vs. Indirect Distribution, 2002- 2012F
Value of the Canadian Online Travel Market Sector Breakdown (US$ million) - Direct vs. Indirect, 2008
Canadian Online Travel Agent Market Sector Breakdown (%), 2008
Canadian Domestic Online Travel Market - Direct vs. Indirect (%), 2002-2012F
Canadian Domestic Online Travel Market Y-o-Y Growth, Direct vs. Indirect, 2002- 2012F
Canadian Outbound Online Travel Market - Direct vs. Indirect (%), 2002-2012F
Canadian Domestic Online Travel Market Y-o-Y Growth - Direct vs. Indirect, 2002- 2012F
Indirect Canadian Online Airline Market - Domestic vs. Outbound (%), 2002-2012F
Value of the Indirect Canadian Online Airline Market - Domestic vs. Outbound, 2002- 2012F
Indirect Canadian Online Hotel Market - Domestic vs. Outbound (%), 2002-2012F
Value of the Indirect Canadian Online Hotel Market - Domestic vs. Outbound, 2002- 2012F
Indirect Canadian Online Car Rental Market - Domestic vs. Outbound (%), 2002- 2012F
Value of the Indirect Canadian Online Car Rental Market - Domestic vs. Outbound, 2002-2012F
Indirect Canadian Online Cruise Market - Domestic vs. Outbound (%), 2002-2012F
Value of the Indirect Canadian Online Cruise Market - Domestic vs. Outbound, 2002- 2012F
Indirect Canadian Online Package Market - Domestic vs. Outbound (%), 2002-2012F
Value of the Indirect Canadian Online Package Market - Domestic vs. Outbound, 2002-2012F Methodology
Geographic coverage
“North America” relates to the US and Canada. Travel expenditure by foreign travellers i.e. consumers who reside outside the North American region or the specific country market review (US or Canada) is not part are the market figures. The data relates to the expenditure of the resident consumers.
Total (gross) travel market
The Total travel market is defined as the total expenditure by North American residents while travelling within the North American region or the specific country market review (US or Canada) on travel products including non-package products (air, rail, car, hotel, bus, cruise) and package (refers to traditional packages) products plus expenditure on travel outside the North American region or the specific country market review (US or Canada). It represents expenditure in both B2C (leisure/unmanaged business travellers) and B2B (managed business travel) segments.
The total Travel market is the sum of expenditure on products from the following travel sectors:
Airline
Rail
Bus
Hotel
Cruise
Package
Car Rental
The Package sector represents traditional package tours (pre arranged packages) rather than ‘dynamic packages’ (a combination of individual products compiled by the consumer and included in the individual sectors).
The Total travel market is categorised into domestic and outbound travel markets.
Domestic travel market: expenditure by North American resident consumers within their country of residence.
Outbound travel market: spending by North American residents while travelling abroad (outside of their country of residence).
Total online travel market
The online travel market is defined as the value of online transactions by leisure and unmanaged business travellers for Travel within the North American region or the specific country market review (US or Canada) plus outside the North American region or the specific country market review (US or Canada). It represents online spending in B2C segment only. Computation of online markets for each sector is based on the online penetration of the gross market for that sector.
The Distribution within the online travel market is divided into Direct and Indirect distribution.
Indirect: Expenditure via an Online Travel Agent (OTA)
Direct: Expenditure direct to a supplier website
Online travel market in different travel sectors
The value of the online travel market (B2C sales) in the individual travel sectors represents online transactions by leisure and unmanaged business travellers. Online penetration rates have been applied to gross bookings (package + non-package) in the respective sectors to derive the total value of online bookings. The value of online bookings is further divided in to supplier websites (direct channel) and third-party OTA websites (indirect channel).
Travel sectors
It should be noted that the value of each Travel sector refers to expenditure by the resident consumers on the Travel products. This means that market valuations do not only refer to the productivity of the suppliers of the region but will also include expenditure by consumers on products sold by non-North American suppliers. We have therefore excluded any inbound consumer contributions to the markets and included the value of outbound travel expenditure with suppliers and intermediaries outside the region as well.
Notes:
Airline sector: The total Airline market includes travel by traditional airlines (flagship) and Low Cost Carriers (LCCs). International routes calculated include expenditure with non-North American carriers.
Bus sector: The Bus sector includes long haul Bus travel of two key segments: intercity schedules services and charter services.
Rail sector: Value of the rail sector considers expenditure by North American residents on intercity rail products.
Package sector: This includes both group and independent Package tour products. They include pre-packaged trip including transport and accommodation.
Research methodology
The EyeforTravel model calculates Travel markets using a demand side, bottom up approach. The methodology has been used to ensure accuracy for both domestic and outbound segments which enables the inclusion of expenditure by the relevant residents in the figures only i.e. foreign travel spend is not counted and therefore will not lead to global double counting. A combination of multiple secondary official data sources relevant to the travel market as a whole and specific sectors combined with primary research findings have been used to complete the model and reach final market valuations. Figures were also validated using supply side data from both primary and secondary research. Forecasts have been based on econometric modelling.
Key differentiators
• EyeforTravel considers travel markets to be the value of expenditure by residents on travel and accommodation while travelling domestically or abroad.
EyeforTravel values the travel market from demand side. The demand side approach ensures that the value of travel market is complete in nature and does not omit travel expenditure with foreign suppliers, especially during an outbound trip i.e. represents the total value of that market under review. This methodology is favoured by EyeforTravel over the supply-side approach because the calculations do not limit the market values to the domestic suppliers only.
• The domestic and outbound travel markets are divided into package and non-package segments, which encompass various travel sectors including air, rail, car rental, cruise, bus and also accommodation. All individual travel sector data excludes the expenditure that is part of a Package, which is then represented within the Package sector data i.e. the data will not be double counted.
• EyeforTravel include historical and forecasted market size estimations for the long-haul bus travel markets for the US and Canada, a sector not often included by all travel research firms.
• Online market represents B2C bookings only
EyeforTravel defines the online market as the value of online payments made by leisure / unmanaged business travellers either via supplier websites or via third-party websites. This represents the value of the B2C (business-to-consumer) online travel market. EyeforTravel represents the value of the online market as a % of non-package segment bookings which indicates B2C online penetration on non-package segment values.
• Application of econometric and multiplicative models for forecasting
Econometric models have been constructed to forecast domestic, inbound and outbound tourist volumes. The results of these models were back tested with suitable forecast accuracy, with a mean absolute error of less than 1%. The tourist volumes form the key input for the multiplicative market sizing model that computes travel market size using the sum of the parts approach. The combined scenario based forecasting takes in to account the ongoing economic crisis in North America and also consider other upcoming events in the region.
• Inputs from extensive primary research
Extensive primary research was conducted with industry participants and experts to fill the data gaps and to validate forecast assumptions and results. We conducted over 80 interviews with different travel industry participants and experts in the relevant travel segments in the US and Canada.
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